Welcome to Michael's Article Collection

Link Popularity - A Thing of the Past?

I've found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree.First of all, before Sergey Brin or Larry Page even learned the word 'algorithm', there . . .

The Most Beneficial and Most Under-Used Web Site Promotio...

Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least used tools. When thinking of Web Site Promotion, a web site owner or his delegate has to consider what method of promotion will bring the best results. But, a majority of these people fail to recognize the significance of the Press Release.Press Releases are one . . .

"You Think You Know Website Marketing? The Quiz

Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions. You cannot ask the audience but I welcome you to 'Phone a Friend' (and forward this article onto them!).*Question 1:"What happens if you submit your website to Google more than once?" Nothing. You are at risk of being penalised for multiple submi. . .

How to Get 50 High PR One Way Links Each Month

It's easy. So easy it's almost criminal. But I can get one-way high PR links whenever I want.How?Come closer. Let me whisper in your ear. It involves articles, the google toolbar and a tracking sheet.That's it's. Because there's really nothing to getting high PR one way links. ==== Two Must FindsAll you do is find sites to post your articles on that do a good job of directing pagerank (PR) to t. . .

An Ethical Alternative to "Doorway Pages"

Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.google.com/intl/az/webmasters/guidelines.html).. . .

Finding and Managing Quality Reciprocal Links: A Tutorial...

All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict . . .

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.Search engine uses the spiders – (an automated software program) to locate and collect data from web pages for inclusion in a search engine's database and to follow links to find new pages on the World Wide Web. While d. . .

Why Advertising On Blogs Is A Good Idea..

Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Haven't heard of blogs? Then you need to get yourself in gear and inform yourself on the next big craze. Blog advertising is a very cheap and very effective way to reach your target audiences. Read my article today to find out why and more... If you haven't yet heard the word "BLOG" then you have some seriou. . .

There Should Be More to your SEO Consultant Than Rankings

Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.It is time to separate fact from fiction.Yes, your S. . .

The Power of Link Exchanges

Let's face it. Getting webmasters to link to your site is difficult.But a good linking strategy is necessary to build link popularity - a measure of the popularity of a website based on the number of other website's linking to it. And at the same time it has become very difficult to compete on the internet with websites that have 1000s of backlinks, sites that have their carefully chosen anchor. . .

Getting Unlimited Traffic From Search Engines

Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyone's becoming afraid... They also think that getting #1 rankings is near impossible. Yes, if you're trying to trick search engines, THEN - they're out to get you - BIG TIME. BUT, if you're willing to work with them and help them, then they can seriously be your business's b. . .

11 High Powered Ways To Increase Your Traffic

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders. 3. Form an onlin. . .

Source Code: Places You May Not Have Thought To Put Keywords

We all know it's good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about. Tables - You're most likely familiar with what a table tag looks like. They generally look like this or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A ta. . .

Work With The Search Engines - Don't try to Outsmart the ...

Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. If your web pages. . .

10 Blazing Internet Marketing Secrets To Sky-Rocket Your ...

Hello, do you have a website and sell something on the internet? If yes, may I offer you 10 blazing ways to sky-rocket your profits at your website! 1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus. 2. Publish a free ebook and give it away from your website or in your e-zine. This will increase your traff. . .

Make A Fortune With Targeted Ezine Advertisement

Ezine Advertisement has a unique advantage against other online advertising methods. It’s completely targeted, which means people have serious interest in purchasing your products. There is step by step solid and flawless plan for profitable ezine campaigns if done right. 1) Choose the right market is the first step and locate the appropriate ezines. First go to Google and search your target ma. . .

Why Ugly Sites Sell More Than Pretty Sites

What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of every. . .

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for tha. . .

Blogging and Pinging- Powerful Backdoor Into Major Search...

Most of you know what a blog is. But have you ever had to ping a web site? Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web site no matter how small or large, indexed almost immediately by the major search engines and for free.If you're a webmaster then you know how frustrating. . .

Google PageRank: Not Worth The Worry

I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web site's PageRank value.The PageRank value is a representation of a we. . .

How To Obtain Free Adversting For Your Onine Business

HOW TO FIND FREE ADVERTISING FOR YOUR ONLINE BUSINESSThe beauty of the Internet is that it allows you to run a business with very little money. The secret is knowing which of the available free resources are worth your time! Register with Search Engines Submitting your online business to search engines is one of the easiest, fastest, and least expensive ways to promote your site. Tens of millio. . .

Sphinx of Gizeh: Surprising Human FACE image in aerial photo

I discover in Stern's aerial photo a new HUMAN FACE image carved very near of the Maadi hill, and also equidistant of the mysterious Sphinx of Gizeh. This proximity is very important. It's not a casuality because the causeway to the biggest pyramids there WAS NO OPEN, due the ancient wall at the queen Khenthawes "Pyramid Village". In Gizeh plateau the causeway to the biggest pyramids remain clo. . .

Submitting your Web Site to Free Directories

Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity.Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submissi. . .

A Search Engine Optimizer's New Year's Resolutions

With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text. Even though many search engines can now read some of the text embedded in flash, flash sites do not perform as well in search engine results as non-flash. . .

The One Most Overlooked SEO Secret

Most internet business owners know the basics when it comes to getting ranked well in search engines. Put the keyword in the title. Put the keyword in your headline, the text, etc...Some get even more "slick" and they insert the keyword many times in the text. Then others get even more technical and begin an active linking strategy. By the way, an active linking strategy can be one of the best. . .

5 Things to Keep an Eye on in the SEO World in 2005....

After the latest PR update at Google and MSN’s beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that “Today’s search is nothing” . . .

5 Reasons No One Will Swap Links With You

Many webmasters simply don't understand how to request a link exchange in way that is not titled or viewed as "spam". In this article I will list five reasons why no one is trading links with your web site.1) Robots - No webmaster that has worked hard on his (her or their) web site wants a robot coming around asking for a link exchange. In fact many consider this as spam and they are often offe. . .

A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach . . .

How To Get Lots Of Home Page Links

Most webmasters are reluctant to link out from their home pages, so getting home page links pointing to your own website can be difficult. But there is a simple and effective way to get tons of home page links.All you have to do is find websites that are relatively new and offer the webmasters a good link from two or three internal, well-established pages on your site in exchange for a home pag. . .

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before . . .

Link Exchanging Basics

When it comes to Website promotion, gaining quality links is important. However, many people have a different idea of what defines a Quality link. Here I have listed the link considerations used by Mjmls.com when a suggestion is made to the Directory.Utilize Foresight, Not Hindsight, When Link Exchanging:Regardless of the premise behind a link exchange, webmasters are essentially sharing traffi. . .

Ezine Publishers, Don't Be Long-Sighted!

Dear E-Publisher/marketer,I want you to think about the following: How valuable has your email list been to you in the past year? What are you trying to achieve with your ezine(s)? Which products will REALLY help you expand your opportunities and sales?They sound so obvious when they are highlighted like this, but many ezine publishers and marketers get caught up in areas that really aren't he. . .

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an email from someone saying:"Michael, I just don't know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?"They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying;"Why aren't the people who are already find. . .

Google's New SEO Rules

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success . . .

Google PageRank Explained

Google PageRank has always been a controvertial issue among us webmasters. There seems to be many questions floating around with suggests that many people are not familier with how PageRank works. Here, I will attempt to answer some of the common questions and discard the rumors. 1. What is PageRank? Here is what Google says: "PageRank relies on the uniquely democratic nature of the web by usin. . .

The Click Fraud Problem

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud?Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.Overture defines click fraud as clicks arising fo. . .

Free Or Not Free -- It's Your Choice

The internet is one of the world's top sources of information, products and just about anything else you could possibly want. And, if you have spent any amount of time online, you must have noticed that much of it is free.Many home business entrepreneurs get their start online using some of these free resources. In fact, some of them use freebees almost exclusively.So, just what are these valua. . .

Do It Yourself SEO

Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site. First before you start you need to identify your keywords. It is critical that you know and understand the search te. . .

Help Search Engines get Smarter, ROR your Website!

*** What is ROR?ROR (Resources of a Resource) is an exciting new website content description tool and format created by AddMe.com. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information. For example if you are selling products, ROR enables you to document your product name. . .

Tons of Top 10 Rankings Guaranteed

Okay I admit it. I was kidding. I can't guarantee top 10 search engine rankings any more than the next guy.But hold on. Before you click away in disgust I believe I've got the next best thing. That all but guarantees you'll get top 10 rankings. Lots of them. For next to nothing. So you might want to stick around and find out what this is all about.You see to hear some tell it a top 10 ranking i. . .

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood. After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period. Part of the reason that some Web sites get shuff. . .

How To Create A Blog

Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries. A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary site. So, there are as many unique types of blogs as there are people.Blo. . .

Determining the Value of Links from Link Renting

What is Link Renting?Link renting is a means to ‘rent’ the popularity and traffic flow of another site – you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.Many industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require he. . .

The Purpose of PageRank?

I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how. . .

5 Totally Free Website Marketing Tools

I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them. . .

How To Get Higher Ranking Through Website Promotion And W...

Recent studies suggest that more than 85% of website visitors to any website come from searches done with search engines. If this is to be believed the study suggests getting top placement on search engines is the key to bring quality traffic to your website. I have few tips how to optimize your website for a better search engine placement . Search engine friendly website optimization : There a. . .

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. You might hire a search engine optimization specialist who can track . . .

Five Revenue Boosting Web Marketing Strategies

To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer. Here are five strategies that you can use to boost sales from your web site. 1) Upsell at point of sale: The easiest time to sell more is at the point of sale, when your customer has already decided to p. . .

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how many other sites are linking back to yours. The goal of every webmaster is to get more inbound links. I have listed three simple steps below to automate and multiply the process. Once the process is started you will be getting inbound links while you sleep. Number One: Write Articles. It is hard work to write a quality article but you will. . .

Paid Search Engine Advertising

Over the last few years, we have seen the rise of a new medium which at the current time is quite effective in driving traffic to web sites: Paid Search Engine Advertising. This term refers to paid advertising that a company can run on search engines, so that when a person enters a specific search term or phrase, your ad appears. For instance, if someone goes to a search engine and enters "anti. . .