Welcome to Michael's Article Collection

Ten Steps To A Well Optimized Website - Step 8: Link Buil...

Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.This is arguably on of the most important aspect of the SEO process and can mean the difference between first page rankings and 100th. It has to be done right and it has to be d. . .

My Website Needed More Targeted Traffic. Guess Where I Fo...

There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. This article is for the 97% of webmasters who aren’t aware of a particularly powerful JV partner who already exists, and is willing to work with you.Before I reveal all, let me just check…..Like me, I would image you’d be ha. . .

Learn How To Use These Six Explosive Marketing Techniques...

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With TrafficYou could have the best opportunity, product, or service on the internet, but if you are not getting any traffic to your website, what does it matter? Getting massive traffic to your website is just the beginning of being successful over the internet. Nevertheless, it's not the end. Although getting tr. . .

Ten Steps To A Well Optimized Website - Step 5: Internal ...

Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.While this aspect is not necessarily the single most important of the ten steps it can be the difference between first p. . .

Ten Steps To A Well Optimized Website - Step 7: Website S...

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.With services offering to help you get more traffic and higher search engine positioning by submitting your website to “18 Bazillion Search Engines. . .

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.Link Popularity historyTo gain a better understanding of link popularity it is useful to know why it became so crucial for search engine ranking. . .

Search Engines : Not reciprocal links but ABC links are w...

For years I have been studying search engine optimization and for the majority of the sites I worked on I have been getting good to very good positions.Many experts feel reciprocal links are losing value because the search engines can identify the "one link in, one link out" link structure of a website so the search engines are giving more weight to one way links. Solution : you link your websi. . .

How does Pay Per Click marketing work?

So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pa. . .

Twelve Steps to Higher Search Engine Placement

Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements.Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be t. . .

Ten Steps To A Well Optimized Website - Step 10: The Extras

Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will last. In part ten we will cover the extras.The ex. . .

Insane Offer! - $2 For Your Classified Articles With Unli...

Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone.1) To get more targetted traffic through search engine inclusion via the article site.2) Increase SEO by taking advantage of a one-way link system.But wouldn't it be great to hit 3 birds in one stone? I mean most art. . .

Not All Links Are Created Equal

When it comes to any website promotion campaign, there are two main areas to focus on. The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles. This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website. The o. . .

How To Get Attention, or: 'As You Read This, You Feel an ...

We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers.But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed . . .

7 Powerful Ways to Get One-Way Inbound Links

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).7 Powerful Ways to Get One-Way Inbound LinksIt’s no secret that having links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find you. . .

The Power of a Referral Script

The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing. Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail? Of course you have! Why? Because the all use varying degrees of the above mentioned marketing techniques. In particular, they use viral marketing. How can you use viral marketing? With referr. . .

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking . . .

3.5 Tips To Help You Avoid Becoming The Next Search Engin...

Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. The tactic of having text on your page that is the . . .

Your Newsletters Are Pretty Lame If You Are Doing These 7...

I remember the good old days of the internet when it was a real treat to subscribe to someone’s newsletter and receive all their wonderful information through the convenience of your email.It’s still like this today - for the publishers that are getting it right. I believe newsletter publishers somewhere along the way forget WHY readers subscribe. On their websites we are promised all this wond. . .

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links. But how to get a high Pagerank? (Let's clarify: saying ‘high Pagerank', we mean at least PR6) Of course there are many different ways. You may start exchanging links with PR1-2 websites, then with PR2-3,. . .

Don't submit your website to any search engines

We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...Submitting to all the search enginesSubmitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them. . .

The 5 key steps to promoting your website

Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.Step 1: Preparation- Prepare your website for the search engines -This is a critical phase where elements such as keyphrase selection and web pa. . .

5 Overlooked Ways To Market Your Work at Home Business

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).5 overlooked ways to market your work at home businessEveryone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, lin. . .

Why Articles Are Not The Route To High Search Engine Rank...

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.Here's why that's not entirely true. Imagine the following scenario...You write an article around a keyword or keyphrase you want to rank well for. You submit that article to all the article submiss. . .

How Important Are Back Links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematic equation and places a numeric value on your website de. . .

Is Your Websites Link Directory Even Worth Having?

A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part of your website for reasons other than a high ranking in the Google directory. Lets face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags,. . .

What Is PageRank?

Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your . . .

What is the Google Dance?

As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence.What really happens is Google sends out spiders to crawl the Internet, usually don. . .

Getting Visitors To Stay Through Web Based Marketing

9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!but...There are creative marketing strategies that you can implement so that you don't entirely loose your cli. . .

Google Page Rank Is Dead - Or Is It?

For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly. But there is a problem...More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.With this. . .

5 Reasons Why Your Site Needs to Publish a News Feed

It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet. So does your site need one?This question is somewhat like asking if your site needs a newslet. . .

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all . . .

Why Directories Might Save Your Website's Life

Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.Although they are unlikely to send as much traffic to your website as search engines, directories are an essential. . .

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.Signing UpBefore you begin creating a newsletter itself attention needs to be paid to the way in which your website will facilitate the capturing of customers' email addresses and other information. Though. . .

Double listings at Google

Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered "Why?" And then wondered, "How?"Google lists up to two pages from a domain for any given search. Most likely, you already have two pages listed for your major search terms. Your pages might be listed at #14 and #456, in which case they d. . .

How to maximize your profits with Forums.

Forums are one of the most effective free internet marketing strategies if done correctly. Many people participate in online forums for different reasons. Especially in internet marketing forums, they use it for getting advice and answers to their questions. Another reason is finding new tools, products and marketing concepts that they can apply to their website or online business in general. I. . .

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off the. . .

Got Blog?

In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then, a half million blog users ago.Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology sli. . .

3 Reasons Your Website Might Fail To Attract Enough Custo...

Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success.Reason For Failure No. 1 - The 'I am God'-SyndromeGod got. . .

8 Essential SEO techniques

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers. . .

The Basics of Asking for a Reciprocal Link

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.If a webmaster considers your email spam, th. . .

Increase Traffic with a Good Title

There's such a thing as taking search engine optimization too far. I'm not talking about black hat versus white hat, things that might get you banned versus staying pristine. I'm talking about keyword stuffing in the title. As far as search engine optimization goes, there's nothing wrong with it. You might very well make it to #1 with a title like "Widgets, Black Widgets, Home Widgets, Chea. . .

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states that 1.3 million visitors per month search for the term "Best . . .

Have You Got Your Ear To The Ground Or Your Head In The S...

What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is li. . .

The Power of Link Popularity

Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self.Getting webmasters to come to you:Having lots of useful content on your web site such as informative articles, online. . .

Search Engine Submission- Don’t be a cheapskate!

Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great.Webmaster Beware- Submitting your website to the major search engines too often can get your website banned completely from those all important major search engines, like Google, MSN, Yahoo and Alta Vista.Let’s face it, everyone wants the coveted top position in their respe. . .

Articles:How to turbo charge traffic when you promotion b...

Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic. Articles can be used for all subjects and just like newspapers and magazines, is a recognised way of sharing information. Articles a low cost way of promotion but they do take time which can pay you back year after year for your efforts. Most people tend to think that they can't . . .

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. What is link cheating? Link cheating is when the other party in a link exchange does not live up to the bargain and does not add your link to his site. Link cheating can happen when you add someone else's link on your site. . .

Buying your way to the top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are r. . .

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through Results Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you. Promotional articles that are distributed with free-reprint rights get published re. . .

EyeTrack III - Can It Really SEE Your Visitors Thought Pa...

This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to h. . .