Welcome to Michael's Article Collection

Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed. Short Term Marketing StrategyThe single best short term marketing strategy is pay-per-click marketing campa. . .

Link Building

A web directory is a internet web page consisting of categorized links to other web pages. They specialize in linking to other web sites and categorizing those links. Web directories often allow site owners to submit their site for inclusion. One such web directory is http://directory.google.com/. Some sites may offer up to 30,000 different categories. Links provided may be pure HTML- no CGI or. . .

Testing Pay-Per-Click To Build A Subscriber List Fast

Every successful salesperson knows the value of owning a list of targeted potential customers. It's a strategy I used to break sales records and also taught in my sale training sessions. Coming from "real" world selling into virtual world selling presented some unique challenges. How does one build a list online? Research revealed many successful marketers recommend using Pay-Per-Click (PPC) se. . .

Writing and Submitting Articles. Why Is It Important?

The importance of writing and submitting articles is the fact that you won’t get the word out about what you believe in strongly enough to put on paper, unless someone is there to read it. If you write salesletters but you don’t write and submit articles, there is almost no point to it. Of course it’s always nice to read your own writing after you write an article. But wouldn’t it feel better . . .

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't SEO enough?It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.So why should you as a business pay good money to drive targeted traffic to your site?Perhaps there's a clue in the last question.What other options are there?You have 3 basic choices to get traff. . .

3 Proven Ways You Can Boost Sales With Autoresponders

Many people associate autoresponders with emails. They are not mistaken anyway but for this piece of auto pilot programs are more than emails. Autoresponders are tools that can be used in a variety of ways to grow and skyrocket the sales of a business. Remember that, sale does not only involve the mounting of an ecommerce site, putting up a shopping cart and then getting buyers to make choices.. . .

3 Simple Steps To Internet Home Business Promotion

Many internet home business owners are lost when they first start out building their internet home business and spend time purchasing bulk popunder traffic that does not really work for them. This article will highlight 3 simple steps that any internet home business owner can take to effectively promote any internet home business.Registering your own domainThis simple point cannot be repeated e. . .

Internet Advertising Options

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider thi. . .

MLM and SEO. Bad Business! No Business!

MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.Now, you are probably saying to yourself “Joe, what do you know about MLM?” Well, folks in the early days I did MLM. Yes, I am a not proud . . .

What is Link Trading and How Do You Trade?

Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them. Link Trading and Search EnginesTrading links helps search engine rankings becaus. . .

The Thing With Mailing Postcards Is…

Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell big bucks for you? A good mailing list to start with. Many companies are renting out a mailing list that targets the specific industry that mailers wanted to be their prospected clients. However, these rentals do not come cheap, which is basically bad news to small business companies. The solution?. . .

Create Buzz for Your Business via a Contest!

A very easy way to get more people to your site and also more interested in what you offer is to start your own online contest. It is something that is very easy to do. You probably can even get other companies to become sponsors in return for posting their logo and link to their website on your contest page. This will also help you bring in more viewers but if you get sponsors you will now hav. . .

PPC Management Starts with A Great Keyword List

Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc. Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword. Mortgage is a very. . .

12 Things You Really Should Know About SEO

From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.As an iconoclastic young developer, with ambitions of beating the "big boys" at their o. . .

Looking to Buy High-Quality, Cheap Electronics? Here’s Wh...

Since they began back in 1995, Internet auction sites have become one of, if not the, hottest phenomenon on the Web.And today, the popularity of these sites is growing faster than ever before due to a new wave of sites that auction off brand name products at deep discounts – offering their members cheap electronics and other items at up to 80% to 90% off their regular retail price In effect, th. . .

Offline Website Promotion

Offline Website PromotionPromoting your website offline is just as important as an online marketing campaign. There are still lot’s of potential customers who don’t know how to use the internet effectively. Some people get baffled just looking at the results page that the search engines return after searching for a product or service. Others are only casual users, and will navigate the web only. . .

Paid Directory Submission Checklist

Every online business needs traffic, which comes with increased visibility on the web. One great way to get noticed is to get listed in the major directories. Links from good directories increases your site's visibility many fold.There are thousands of web directories on the net and selecting the good ones to submit your site can be a time consuming task. Also there are free directories and pai. . .

11 Reasons to Submit This Article to an Ezine

What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers. An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to your target market. At the end of the article, you should include a "resource box." This box should provide such things as your name, the name of your . . .

10 Secret Ways Of Getting Your Website Listed on Google

These ways of getting listed on google.com (tm) the quick and easy way are the fruits of my labor since I started way back in 1993 on the Internet. I should have sold these secrets to you and make a couple of bucks. But I value what God had said to me that if I give I will receive.. good measure, pressed down, shaken together, and running over. So those are the terms when you use this article G. . .

3 Ways to Effective Traffic Exchange Advertising

Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges. So I am gonna tell you the 3 ways to make this an effective advertising option for you.First: You need to be sure your home page is effective at expl. . .

Future Search Opportunities

Search, both organic and paid, continue to evolve and mature. No longer is it a matter of tweaking meta tags to get top listings. In many cases it can take months or years to achieve top positions in competitive keyphrase markets. However, there are some future considerations one must be aware of with search so that they can take advantage of them. This article outlines some of the future i. . .

Building An Explosive Mailing List

Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It's as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.But buil. . .

How to Select a Search Engine Optimization Company

A Search engine optimization company works on watching and optimizing the position of your search engine results. They can be a great asset to your company by providing their knowledge and expertise in this area. Before you hire a company, it's crucial to know what to look for. One factor is the company's way of raising the popularity of your search engines. Any company that uses cloaked, doorw. . .

10 Things You Can Do To Sell (A Lot Of) Ads On Your Website

Here are (10) easy to implement ideas to increase ad sales on your website:1. Offer discounts to advertisers who spend more money or purchase a larger volume of ads.2. Offer your advertisers a free incentive or bonus if they renew their ads. It might be something like "purchase 11 months and get the 12th free. You could also offer them a copy of a product you might be selling if they renew the. . .

Resource Box Rules: Winning Tactics

Let's face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.“So,” you ask, “what kind of resource box do I need?”You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!What you really need is a res. . .

How To REALLY Use Google Part Four

In the previous three installments of this series, we covered a wide variety of different search features and strategies using the (currently) most popular search engine: Google.com Today, I am going to take one of the earlier techniques of using the "wildcard" function "*" (the asterisk symbol, you know, the star like thingy above the #8 on your keyboard) and have some fun with it. Let's begin. . .

2 Keys To "Manual Surf Traffic Exchange" Success

Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites."This is a very easy way . . .

What is the Google Sandbox Theory?

Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month. You guessed it... What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert on the good 'ole Google Sandbox Theory and you'll know h. . .

How To REALLY Use Google Part One

In a matter of a couple of short years, the Google.com search engine has become the world's favorite way to find what they're looking for online. Now, most of you who are reading this are saying "Duh", but let me ask you this: Do you REALLY know how to use Google and get the most out of this incredible search technology? Hopefully, these tips will help you find EXACTLY what you want the next ti. . .

Tips for getting on TV and Radio Talk Shows!

We’re all familiar with the litany of TV and radio talk shows. Perhaps you’ve watched or listen…maybe you thought – I would make a great guest! Well, if you think you would make a great TV and radio talk show guest…read on and learn how to get on TV and radio talk shows! A radio or TV talk show, can be a great publicity move. It takes some effort, but with a little research, and a lot of pers. . .

SEO Success: Step Three is Creating Long-Term Popularity

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:- Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to. . .

How to Write Foolproof Media Releases

Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases.Are you looking for inexpensive ways to promote yourself or your business? Well, read on about media releases, one of the most cost effective promotion vehicles available. Free publicity resulting from a media release sounds good, but how do you g. . .

Article Marketing - How to Make It Work For You

Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately. Though the various tools you can use to make the process of distributing your articles more easily . . .

Search Engines Secrets - Easy To Follow.

1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong keywords you will fail on your campaigns. Try to avoid the highly competitive keywords such as “Work from home”, for example. You can’t beat millions of competitive websites. There are two Great free tools for finding keywords: http://www.goodkeywords.com and overture suggestion tool: http://inven. . .

How To Become An Online Millionaire

Those gurus who tell you “It is easy to make big money online” should be shot. Starting an Internet business is easy but getting sales is not. Why? The misery with online business is that you are always marketing to people who don’t want your product. Don’t hope for too much for traffic is not definite but definable. Some people say “When I launch my site, I will do 3 weeks of marketing and mak. . .

How to Grow Your Affiliate Commissions by Being Different

Remember high school?I still shudder when I think about it. We all want to fit in. I know I did. If I could just fit in, maybe I could be popular too.Now that I'm an adult, being different is more important. The reason why is that by being different, by being me, it has helped to improve my business.You can use it to improve yours too.It doesn't matter if you sell affiliate programs, MLM, or ev. . .

How To REALLY Use Google Part Three

In Part One, we covered the basics of searching on Google.com and in Part Two we moved into more advanced search techniques. In today's third installment we will peer into some ways of using Google you may have never thought of or knew existed. DATE RANGES: You may limit your search to an exact date of a "range" of dates that a page was indexed by Google. To use Google's "daterange" function, y. . .

Ways To Promote Yourself

It’s amazing how many new businesses fail. The owners always seem surprised because they felt they had a great idea or product. One of the main reasons they failed is that they didn’t apply the rule ‘promote yourself’.If you don't promote yourself or your business, how can you expect people to buy your product or service? These business failures are especially tragic because there are many s. . .

The Yahoo - Google Battle - (Index) Size Matters!

Yahoo got more pages indexed than Google. And an enormous amount more. It seems that the Yahoo index is more than twice the size of the Google index. Recently this was also announced by Yahoo, even though they generally don’t comment on index sizes. However, a simple search for the word ‘the’ in both engines shows a huge difference. Where Google comes up with approx. 3,320,000,000 results, Yaho. . .

How To REALLY Use Google Part Two

In "Part One" we discussed some of the more basic Google search techniques. (If you missed it you can find it here: http://spyware.pcwash.com/articles_1.html As promised, here's the "juicier stuff". Google has some advanced search options which come in quite handy, depending on what items you may be searching. TITLE SEARCH: Allows you to search for pages and sites that have specific words or ph. . .

Internet Marketing Time Management

"Time is more valuable than money. You can get more money but you cannot get more time." - Jim Rohn Earning an income on the internet is a process that in broad terms involves three stages: 1. Getting your product (acquisition) 2. Developing your product presentation 3. Promoting the product In this article, "product" means any tangible product, digital products (ebooks and software) and servic. . .

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords to bring traffic to your website, or your a click fraudster yourself, wanting to see what kind of information I have for you. Most of you click fraudsters will think that I have no idea what I am talking about, and that I do not know your methods. Well, trust me buddy, I KNOW ALL ABOUT YOU AND WHAT YOU DO. If you are new to the c. . .

Are Your Articles High-Quality?

Writing and distributing articles is fast becoming a popular method of website promotion.However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Web publishers are looking for quality information to offer their visitors and subscribers.As a web publisher myself, I will not use articles that have a lot of spelling and grammar mistakes. Per th. . .

Search Engine Mistakes You Must Avoid

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating tr. . .

Improving Adwords Campaign Management - Tip 1

Adwords Campaign Management - Naming SchemesKeep your campaigns and naming schemes simple and readable.Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.Google Recommended LimitsGoogles recommendations/limits are as follows: 25 campaigns 100 ad-groups/campaign 750 ke. . .

Become An Instant SEO Forum Expert!

Today I'm going to try something different. For quite some time now I've noticed that the same questions have been asked over and over again in search engine forums. In this article I've tried to pick out the most frequent of those questions and then answer them. Hopefully you'll find some of your questions answered in here, and if you don't, you can always drop me a line and ask…I might put ou. . .

Eight Reasons Why You Must Add Audio To Your Website

NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter wil. . .

The Number One Tried and Tested Method For Exploding Your...

We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters. So, if signing up prospects to our newsl. . .

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our sites' listings in search engines we need to do certain things and some of them are : (a) get fresh content on our sites on regular basis (b) get backlinks from high PR (page-rank) sites Get Fresh Content: Inserting RSS Feeds on related subjects is a great way to create automatic fresh content in a website. However, we can also put our own publis. . .

Server Logs - The Secret to Analyzing Your Traffic

Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server LogsTypically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files. . .