Welcome to Michael's Article Collection

Copywriting & Conversion Techniques That Will Drive Your ...

What This Article Shows You: What exactly is conversion and why it is the single most important factor to your success? How can I get more sales out of the same amount of traffic I already have? How the words you use determine how much money you will make?Traffic conversion is the single most important factor to the success of your business. That is not a question - it is a fact, and I can prov. . .

Blogs and RSS Feeds are Great for Affiliate Marketing

Work ethic is an ingrained characteristic that pushes the hardworking people of today’s society to overextend themselves in order to achieve success. Now let me tell you a little secret...working hard isn’t always the key to success. In fact, the key to success is working smart. No, I’m not suggesting that we get lazy, but hey who wouldn’t want to enjoy success with just a little bit less sw. . .

Get All the Traffic You Need With Blogs and RSS Feeds

Are you a small businessman setting up a brand new website to advertise your products? Maybe you already have an active website, but desire to make it more interesting. Either way, you’ll want to investigate blogs and RSS feeds to give your website some awe-inspiring zing!Even good, hardworking marketers come up against a brick wall sometimes. How many times have you grabbed your head in frus. . .

Do You Know What It Takes To Win In Your Business

Hi All,I do hope this message finds you all well - I have a few quick and simple philosophies I want to share with you all today and i do hope you remember them and use them in your everyday lives.So often i see people miserably complain about their day Jobs or particular life chores, they cant seem to see any light at the end of the tunnel and just rock along each and everyday doing the same b. . .

Powerful Insider List-building Secret Is Out ...

I can still remember the day every list building technique I had in my toolbox suddenly became obsolete. I was blown a way when I discovered that top marketers have an insider secret list building method that almost nobody knows about. While I was definitely excited (now that I was in on the secret), part of me was a little bit ticked off. Why? Because I had been led to believe that it takes a . . .

5 Questions to Discover The Perfect Home Based Business f...

Are you interested in starting your own home based business, but not sure where to begin? Why not start with yourself?Here are a few steps you can take to determine what you really want to do. But first, have a pen and paper ready in front of you...Done? Ok, here we go...1) What Are Your Hobbies?Write down all the things you love doing in your own free time. Don't hold anything back, because I'. . .

Keyword Rich Copy Works - But Only When You Have A Plan

There's no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers to keyboard. And most of it involves a lot of legwork. First, you need a master plan that takes into account what you what to achieve, who your potential customers are, why they'll want to buy your product or service, and what information they'l. . .

Nofollow Illustrates Need For Good Linking Plan

Recent happenings on the blog spam front and pending widespread implementation of "nofollow" clearly illustrate the need for webmasters to seek out effective new means of developing links back to their sites.The blog explosion created a great opportunity for savvy marketers--they could post their URL's in the comments of blogs and reap the benefits of links back to their sites as the search eng. . .

How to get 50 High PR One Way Links Each Month

It’s easy. So easy it’s almost criminal. But I can get one-way High PR links whenever I want.How?Come closer. Let me whisper in your ear. It involves articles, the google toolbar and a tracking sheet.That’s it’s. Because there’s really nothing to getting high PR one way links. ==== Two Must FindsAll you do is find sites to post your articles on that do a good job of directing pagerank (PR) to t. . .

5 Signs It Is Time To Leave Your Day Job

Have you ever woken up in the middle of Sunday night in a cold sweat dreading you have to go to work Monday?I have. And I am sure a lot of you have also.What causes this and what is the solution? You internally dislike your job and finding a new job is the solution. Perhaps working from home where you are in control.Throughout my work career I’ve had the opportunity to work at jobs I really e. . .

Good Cop(y), Bad Cop(y)

It's true-- people don’t want to read much. All the more reason to choose your words carefully. I’m convinced that great copy is essential for a compelling customer experience. Here are two samples I came across recently, that carried me from the sublime to the ridiculous. The first is a description of a “Chenille Throw” from a Restoration Hardware catalog that’s so evocative I practically sa. . .

Why You Need to Blog and use RSS Feeds!

Blogs and RSS feeds are a sure-fire way to get your website off the dirt roads of cyberspace and onto the Internet superhighway! Think about it. Has your web traffic been slow and bumpy? Then maybe it’s time to try a new route. Let’s imagine for a minute the local department store you shop in. What would you think if the displays never changed? Every time you entered you saw the same signs. . .

Get More Links With a Viral Marketing Campaign

Viral MarketingSo you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while they’re going about their business online. What to promote - The first step in your viral marketing campaign is to identify what you . . .

Building a better Brick-and-Mortar with the Billion-dolla...

More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That's billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, today's $117 billion is proof-positive that the Web is th. . .

The Four Steps to Effective Cold Calls

One of the most-feared, and yet most effective, ways to develop business is the dreaded, and much maligned “cold call.” But, if you develop a consistent approach to your cold calls, you can overcome the fear of not knowing what to say or how to respond when the person on the other end of the phone actually answers!First thing: remember the goal of your cold call. Your goal on a cold call is. . .

Are Your Business Emails Legal? (Part 1)

You do business online right? If you do any marketing or commercial communication via email, then you are intimately aware of the CAN SPAM Act of 2004. If you’re not familiar with it, get a brief overview at: http://www.build-passive-income.com/cmd.php?ad=120658 Regardless, you are now legally required to implement the articles of CAN SPAM (the Act) in the daily workings of your business. Are y. . .

Home Business: It's Quite A Ride!

You’ve made a decision and you’re going to do it.You’re going to start a business right from your own home.Great!But?What products do I have to sell or do I try and sell information?Maybe I should join an affiliate program of some type that already has the products available for me to sell.Welcome to the real world of home business!This is just the beginning of the anxiety and tension that one . . .

7 Simple Ways of Driving Traffic to Your Site Using One E...

I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also . . .

Build Trust Online By Focusing on Web Consumers

Somewhere between project ideation and results analysis, those responsible for the success of internet endeavors will wonder if their visitors actually trust their website enough to buy product or share personal information. ValidatedSite.com believes Web sites will exude Web credibility if they adopt some very basic trust-building policies and so shares some vital tips about building trust onl. . .

Jump on Blogging and RSS Feeds or be Left Behind!

Viruses and the deluge of the cyberspace version of junk mail, spam, has forced marketers to look for new ways to get back into the surfer’s eye. Spam filters hinder many of today’s marketers. That ezine you spent hours producing is often routed to the garbage bin without your intended audience ever seeing it. Now that’s not nice, but overwhelming piles of unsolicited emails are thrown into vir. . .

Use Blogs and RSS Feeds to get your New Sites and Pages I...

They say its a dog eat dog world out there. Everyone is fighting for their right to lead the pack. Cyberspace has it’s own virtual rendition of this cliche...search engine optimization. Marketers around the globe are struggling to get their products at the top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spi. . .

Should You be Using RSS Feeds and Blogs?

Today’s marketplace is extremely competitive. The Wal Marts of the world are squeezing the life out of small business enterprises. Meanwhile the World Wide Web is inviting small marketers with open arms. Rather than having an amazing amount of resources available, the Internet requires savy and alert marketing methods. Blogs and RSS Feeds will blow your mind with the virtually free growth p. . .

Explode Your Internet Traffic With Blogs and RSS Feeds

What would you give to see your web traffic increase drastically? Now let me do my best salesman impression, and say that not only can you watch your net traffic explode, but you can do it today! Why wait? Okay, you’re probably wondering how much this bunch of hype is going to lift from your wallet, right? The answer is that you can employ a simple strategy, sit back and watch the fireworks. . .

Are You Made To Run An Internet Business

Many people would like to have their own internet business. They like the idea of being their own boss. They like the idea to work from their home office. They like the idea of making a substancial income of around $10 000 + a month.Does this sound tempting to you ? If yes, it is important to ask yourself some though question before thinking about running an internet business. Do you really wa. . .

8 Ways To Get People To Visit Your Web Site Again and Again

Getting visitors to your web site is not one of the easiest things to do especially if you've only just set up your web site. The trick here is to find as many ways as possible to get the visitors, that do visit your site, to come back again and again. Here are 8 ways you can achieve this: 1. Start a blog Yes, everyone else, including my grandmother, has a blog. You should start one too. A blog. . .

Add New Content to Your Website with RSS Feeds

RSS Feeds are the latest in cutting-edge tools for alert webmasters. Globally, consumers are gobbling up this latest trend. The convenience of being able to monitor all of their favorite feeds in one place carries tremendous appeal. Webmasters and marketers find RSS feeds equally as attractive. The instant widespread distribution of content updates becomes a breeze with RSS feeds. Many bel. . .

Creating Your 24/7 Online Selling System - The Basics

Becoming successful in the online world is no different than becoming successful offline. It requires vision, determination, and hard work. The online world offers many exciting opportunities due to its new, fresh, and exciting field. And above all with the help of the Internet you can sell your products and services 24 hours a day, 7 days a week. Follow these 4 simple steps to sell your produc. . .

The Truth About Why People Search!

Why do people search on search engines? Let’s confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?Plus, how does all of this relate to Internet and pay-per-click marketing?Let’s reason that searches can be broken dow. . .

Discover The Affilate Program thats Right for You

Are you looking for a profitable Affiliate Program?When you start to examine the possibilies for your homebased business, it is easy to be overwhelmed with the sheer number of "opportunities" available. A search for "Affiliate Programs" in Yahoo alone, will yield over nine million matches!As with anything worthwhile in life, starting a homebased business using affiliate programs, should not be . . .

Be Careful That You Don't Become A Slave To Your Home Bus...

Although the expressed reasons for wanting to work from home are many and varied, most home based business owners cite the ability to set their own hours as a major factor in their decision to work at home. However, many people that have work at home businesses often fall into a trap that flies directly in the face of their stated desire for time flexibility. The strong growth in home based bus. . .

10 Steps to Joint Venture Setup and Success

The goal of this article is to show you how to start and maintain a successful Joint Venture Program. 1. Choosing Good PartnersOne of the keys to a successful JV is to pick high quality and high traffic sites with which to partner. In this case, and below, we will be using the example of selling an Ebook that you have created. The topic of this particular Ebook is “Bass Fishing.” An easy way to. . .

How to Respond After Identity Theft Occurs

Identity theft has become one of the most frequently reported crimes. But, maybe you are asking yourself: What is identity theft? I am glad you asked.Identity theft is the wrongful use of your name, birth date, social security number as well as financial records and banking information.An identity thief obtains this information by going through your trash, or by pretending to be a bank offic. . .

10 Steps to Getting Paid for Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it. Capture those tidbits of information as soon as t. . .

Who Is Making Money Online?

When you finally decide to open your own home based Business, you are usually fully motivated for it, but then You begin and you realize pretty quickly that it's not going To be that easy… The home based business as it is called today is actually like A normal business outside with several differences that makes It harder sometimes but also much more profitable if you know How to handle it wise. . .

A Few Important Tips For Starting Your Home Based Business

There are numerous reasons why people choose to start a home-based business. Some of those reasons include: 1. Dissatisfied with their present employment situation. 2. Out of work due to being laid off or downsizing by their employer. 3. A need to be home more with young children, an infirm family member, or aging parents. 4. A yearning to be their own boss. Whatever your particular reason for . . .

Ensure Your Own Success

Being organised is a major step to success and the most important things to organise are YOURSELF and your PLAN.What do you want to accomplish? Is it a new home or to fund your children's further education, or a million and one other things I am sure you can think of. You can have whatever you want.However, this will only happen however, if you want it enough. Are you willing to do what has to . . .

Getting Approved by Adsense in a Jiffy…

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your s. . .

Capturing Identities on a Web Site: Building Your Email List

One of the most vitally important - and often neglected - aspects of designing a web site is to include ways to capture identities of people visiting the site. This means to get the name and email address (minimally) of people who visit the site, so you can promote your product or service to them in the future.Let's say that you have a web site and it is set up so that people can buy your produ. . .

Why Ecommerce is Not Ready for My Daughter or Me

As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.For example, when we enter her favorite stores the first thing that hits me is the music. If it's her kind of music, we're in the r. . .

Still Mourning That Business Failure!

No one wants to fail. But when in business you ought to make decisions. While they are aimed at bringing out success your decisions may also prove to be a failure. Yes! Failure is detrimental to the confidence. That is why everybody dreads it. But we need to face it instead of mourning.It is quite natural to be disappointed when we fail. After all we are human beings and disappointment over our. . .

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a web. . .

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of y. . .

The Importance Of Content Editing

The importance of editing online content cannot be underestimated. The internet is a rapidly crowding marketplace. Every day thousands upon thousands of new sites are created, and many of them may hope to become your top competitor. You may have a great design, a perfect product or service, the right price and plenty of information. However, if your presentation suffers from sub-par editing, yo. . .

5 Quickest Ways To Massive Windfalls Of Cash Online

These days everyone wants to know how to make money online. Yet, for some, this lifestyle seems out of reach. Does this describe you at all? If you’ve been banging your head against the wall trying to figure out the quickest and easiest methods to generate cash for yourself online, then these five tactics should have you opening your eyes wide and wondering: “Why didn’t I think of this before?”. . .

Preserve Your Integrity.

It is more precious than diamonds or rubies. The old miser said to his sons: "Get money; get it honestly, if you can, but get money." This advice was not only atrociously wicked, but it was the very essence of stupidity. It was as much as to say, "if you find it difficult to obtain money honestly, you can easily get it dishonestly. Get it in that way." Poor fool! Not to know that the most diff. . .

Entrepreneurs Just Get Better With Age

QUESTION: I’m thinking about starting a business after I retire next month. I’ll be 65. Am I too old to start a business? -- Milton A.ANSWER: Milton, congratulations on your pending retirement. I find it admirable that after many years of hard work you are thinking about starting a business. While most men your age would be content to sit on the porch and watch the world go by, you are . . .

Online Business Brain Dump!

This week I have several points that I want to mention and because of the fact that they are not directly linked (other than being related to running an Internet business), this newsletter is going to be a bit of a 'brain dump'. Bear with me..... :-) Ok, first things first. I think it is fair to say that the main reason that the majority of people are not successful with their online (or off. . .

RSS Tools

Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources. 1.) RSS T. . .

Achievements Outweigh Education and Experience

QUESTION: When it comes to succeeding in business, which is more important: education or experience? -- Regina M.ANSWER: Regina, have you seen the television show, Fear Factor? If you haven’t seen it you’ve probably heard about it. Fear Factor is the show where they put contestants through all sorts of pseudo-death defying feats like bungee jumping off a bridge over a pool of crocodiles and dri. . .

Putting The "Service" Back In "Customer Service"

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation? Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you're not face-to-face with your customers, you still leave a lasting impression. Do you come . . .