Welcome to Michael's Article Collection

Postcard Printing Bridging Business and Customers

Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every customer just to update them on the latest happenings in the company. However, there is one very effective tool that a business owner may employ and that. . .

Marketing Your Small Business With Your Business Card

Spending money on marketing and getting value for the money spent can be very hard for any small business. It’s easy to spend a lot on glossy television ads and print ads that can bring in very little in the way of additional business.But almost every small business has an incredible advertising tool at hand that they constantly over-look. It isn’t big, it isn’t expensive but it can be very pow. . .

8 No-Fail Steps for E-Commerce Marketing

I know how to get a blank stare from just about any e-commerce web site owner. All I have to do is ask them about their web site marketing plan!When I ask them about their web site marketing plan, I get *that look*. First the eyebrows go up. Then the eyes glaze over for a minute. And then the stammering begins."Uh, well, you know - I have my URL on my business card." "I, ah, I'm going to start . . .

Creating and Distributing E-Courses

E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t tell them everything or they’ll have no reason to make a purchase. If you are selling your. . .

Link Popularity Campaign

You need to create a campaign to be successful in every profession. To increase your link popularity you surely need to trigger a link popularity campaign. Link popularity is an essential tool to promote your website. And website promotion depends on a great extent on the link popularity of your website. Do not get perplexed. Read on further and understand the aspects of link popularity campaig. . .

7 Ways Television Influences Your Prospects Behavior, And...

Did you know, that television -- the persistent purveyor of pop culture here in America -- shapes a LOT of your prospects behavior patterns? Here, listen to this: 1. The average US home has the TV on for 7 hours and 40 munites a day. In case you're wondering, that means by the time a child is 18 years old, they've already been exposed to 50,367.6 hours of television! Sheesh! 2. The average amou. . .

Sales Prospecting – How to Develop an Effective Elevator ...

Do you truly believe that your company’s products and services will help your prospects? Have you ever thought, “I KNOW I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!”Why is it so difficult to convince prospects to schedule time to talk with us? There are two main answers to this question. First, dozens (or even hundreds) of salespeopl. . .

A Little Google Adwords Secret To Double, Even Triple You...

If you've been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.You'll probably agree that getting the traffic to your landing or lead capture page is the easy part... Actually getting that traffic to convert into real-time hot leads for your. . .

How To (Legally) Spy On Your Competition!

Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas. I'm writing today's tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating. And you know what? Sometimes it's refreshin. . .

Mortgage Marketing 101: A Crash Course In Mortgage Loan M...

There are a zillion ways to do mortgage marketing. Obviously we cannot cover even a small percentage of them here. But what we will cover is a few basic mortgage marketing advertising tips that can help you succeed in your mortgage marketing.Mortgage Marketing - Lesson #1All your marketing should be held accountable for itself. This means that all your mortgage marketing advertising should be b. . .

Traffic? - Certainly Sir How Much Do You Want?

What Types of traffic are there?So you have the best website money can buy you are immensely proud of your finished product but still no-one is buying. Why?Your final profit is simple to calculate it is a factor of number of visitors * conversion rate * profit per visitor. The third factor, profit per visitor is usually where people focus their resources. It is a known quantity and easy to mani. . .

How To Set Yourself Apart In The Sea Of Online Marketers

Do you feel odd when you write marketing material to publish online? Do you read over old marketing items and wonder why in the world it says what it does? Do you think, “I can’t believe I published that!”? Do you hire a copywriter and just accept whatever they come up with? After all, they are professionals! If your online marketing material stimulates an image in your mind that is just not yo. . .

White Space, Profit Space …

This is a fascinating principle about optimising your white space – and you can take that as metaphorical or as practical as you like.The other day, I was having dinner at a roadside café and I noticed that the little sugar bags that came with my coffee had ADVERTISEMENTS on them.That’s your classic use of “white space”. So, you make sugar in little paper bags, millions of them, and your compan. . .

Watch Out! Copy Mistakes Are Sinking Your Site

No matter how well you write, or even if you have a professional writer create your web site copy, you're going to have errors. Misspelled words, awkward sentences, phrases that don't make sense, and words that are used incorrectly run rampant through many sites. And it's no wonder. Writing well is hard work. Even a good writer will be too close to the copy and won't see ALL their mistakes, eve. . .

Build Your Own Website And Get Free Traffic

Build your own website and receive free traffic by creating a keyword focused multi-page web that is both user friendly and informative. There are now ways to achieve this even if you are new to this profession. You can give those web savvy Geeks a run for their money, although many are now using this concept! Creating your own site can be a daunting and time consuming task to say the least. No. . .

Determining Quality And Low Cost Pay Per Click Internet A...

As Pay per click’s name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay . . .

Want To Make Money Online? Market A Service To Businesses

Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"This is a question many of us struggle with as we see money, freedom, and a bright future for those who manage to find their niche online. You may have tried to sell something from the Internet only t. . .

7 Tricks for More Holiday Web Sales

While "Black Friday" marks the traditional start of the holiday shopping season, the day after Halloween marks the official start of the online holiday season. Web sales are already at a record high this year and the fourth quarter of 2005 is projected to bring in $26 billion in online sales alone – a whole third of the sales for the entire year. (Source: eMarketer.com's Online Holiday Shopping. . .

Email Marketing Secret: What Would Jesus Email?

I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I would be set. I pondered long and hard who I wanted to put on my list that I would emulate. Who had stood the test of time and was still stand. . .

Frugally Marketing Your Info Product

You’ve created and informational product, now what do you do with it? Whether you’ve created it to give away or for profit, you must market it otherwise you’ve just wasted a lot of your time. What good is your information if no one knows that it’s there?There are several ways that you can market your product inexpensively. These are tried and true methods to get the word our there on what yo. . .

Valuable Small Tools

If you want your postcards to really be the valuable tool that it is for your business or company, there are things you need to remember:Focus on your mailing list. As much as possible, make sure that they will go to the prospects likely to avail of your products and services. And has a history of taking on offers that interests them. There are mailing list brokers you can get this info about.B. . .

:: 13 Blazing Internet Marketing Tips ::

To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales.1) Banner AdvertisingAlthough many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites. Look for sites th. . .