Welcome to Michael's Article Collection

What Not to Display on Display Signs

If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.Customers would come in, take care of their business, glance . . .

Two Steps To Online Success - Get The Right Opportunity, ...

Most people don't make much money online. I've talked to countless intelligent, hard-working folks who tried, but gave up after accomplishing very little. But don't give up too soon.There are really only two things you need to make money online. Unfortunately, most of us have to try a lot of things and pay a lot of dues before figuring out just what those two things are.Most of us find or creat. . .

What Distinguishes You From Your Competitors?

In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling my wits using other recommended USP models, I developed my own -- a list of 50 questions -- that gave me the same results, but faster. [For sim. . .

How To Choose the Affiliate Software That is Right For You

With online advertising forecast to grow by 30% this year, the affiliate marketing segment is expected to grow in line with this estimate. Merchants are expected to either add affiliate marketing to their existing online sales channels or upgrade their platforms to expand their existing programmes even further.A key part of running a successful affiliate program is being able to manage your aff. . .

Marketing Your Business Successfully

Marketing - The First Step In Business Success Marketing keeps a business running by bringing in new customers and building name recognition. Without a marketing plan, a business is doomed to failure. Don't make the mistake of developing a product or service and then finding the market who will buy it.You can market your business effortless if you find a need and then fill it. Proper marketing . . .

What Makes Full Color Postcards So Great?

There are so many formats of direct mails that one may choose from but the question is which among these will provide you with the best results? Here in Rush Postcard Printing we have been able to guide hundreds of clients in growing their business by means of full color postcards. Just what makes full color postcards so effective? For starters, full color postcards have that aesthetic appeal t. . .

Promote Affiliate Programs Through Your Own Google Adword...

Did you know that Forbes magazine has reported that pay per click ad sales are expected to increase to at least an astounding $8 billion by the year 2008? Pay per click though still unfamiliar to many, will be around for a very long time. One of the search engine giants to capture a lion's share of this market is Google through its Google Adwords service. A few ebooks like Google Cash and The D. . .

Marketing Mistakes That Will Cripple Your Company!

Common Marketing Errors That Will Destroy Your Business! Errors happen regardless of 'what type' of business industry you're operating. Employees make critical errors on a daily basis. This is often due to the company's size, the number of employees, and the inability for management to review departmental progress. To avoid some of the critical marketing errors that occur, you need to recognize. . .

Want Transcripts With Your Teleseminar?

Teleseminars programs are are the number one most versatile method of building businesses available to consultants, authors, entrepreneurs, and marketing and training firms period. How can you maximize you teleseminar’s return on investment? This question was raised on Great Teleseminars newly launched blog “Daniel Janal’s Great Teleseminar Tips”, http://www.greatteleseminars.com/blog.One of th. . .

What You Should Know About Postcard Printing?

Before jumping on the bandwagon that says “postcard printing is the all time best marketing tool”, it is important that you know what postcard printing is all about. There are actually four basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings. Each of these aspects of postcard printing has their important role to. . .

Niche Marketing Keywords Make Internet Marketing Easier

When it comes to niche marketing, keywords are your best friends. The reason for this is because keywords are what people search for on search engines like Google, Yahoo, Excite, and if it matches keywords provided on your Web site then your web page will be returned as a result. As you know, when results are returned from search engines they are ranked in order of correlation between the keywo. . .

The Key to Niche Marketing Your Home Business

What is niche marketing? It’s focusing your business efforts on a target market, or a niche within the target market. For the home business owner this is vitally important. This can be difficult if you are not aware of the most productive ways to market your products. If you are going to spend your resources, time and effort to promote your product or service in order to make money online you . . .

Niche Marketing for a Home Based Business

If you have had your home business for any length of time you have realized that niche marketing is the key to make money online. And in this age of technology, niche marketing has become easier and harder at the same time. It is easier in the fact that computers and software programs have been designed to practically do all the niche marketing work for you, and is harder in the sense that if . . .

Selling Yourself Online. How to be Effective!

With so many products and solutions out there that you can sell online, finding what works for you can be a tough process. Once you do know what you want to sell you have to then figure out how you want to sell it. The same rules that apply for selling tea cups are a little different then the rules that you will need to follow to sell an automobile online. What you need to do is figure what you. . .

Paper Stocks For Postcards

One of the most important factors in postcard printing aside from the design is the papers stocks. The paper can really make a big difference especially for postcards that have a very simple theme. The paper stock can provide the postcards with that extra flare.The paper stock used for commercial postcard printing is divided into two categories the coated and the uncoated. Under these categori. . .

Marketing Your Home Business on a Tight Budget

If you have started a new home based business it is likely you have some monetary restraints. This does not mean, however, that marketing your home based business should be at the bottom of your list. In fact, marketing is the only way to get your home based business noticed and to increase revenue. If you don't make an effort at marketing your home based business you are not giving it the chan. . .

Do You Have Marketing ADD?

So you have a website, email address, and you're getting your newsletter out there (well, at least a little bit). You've been to seminars, bought information about how to promote your site, and you're ready to implement. You decide to start creating keywords for search engines. Then, someone tells you to do pay per click, ezine advertising, write articles, participate in discussion forums, s. . .

Product Marketing for Home Based Online Businesses

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with ded. . .

Promotional Pens: Writing Your Edge In Business

Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually in any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional . . .

Reaching Local Customers With Online Sales

**Can you sell your product online?**If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product I can sell online?" This question is at the very heart of the decision whether or not to try online marketing.Most of the problems with products are the result of delivery issues. Eithe. . .

Ignore At Your Own Peril - Article Submission Mistakes

The most important task in the world of marketing with articles is to create relationships with editors. This is not to say that you need to invite them to dinner or even call them on a regular basis. You do have to be polite, reliable and submit quality articles. If possible, engage the editor in conversation via e-mail and let them know to ask you for additional articles when they have a n. . .

Advertising Made Easy, and Cost Effective

Advertising made easy, and your wallet will love it too! In today's market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it's just an idea, going nowhere. Whether you advertise online or offline, it can b. . .

Email Marketing Lesson: How To Build An Email List, Part ...

So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.Before you start building an email list you need to know one thing.What I'm about to tell you is so paramount you will want to stop reading this email and get a post-it note and pen ready so you can write it down.What is this one thing that is so import. . .

Can A Company Generate An Additional 20% Or More In Sales...

Take two random companies “A” and “B”. They are both facing stiff competition and times are lean and the marketing and sales budgets are fixed in stone; how would they go about increasing sales revenue?The marketing manager from company “A” might try to convince the finance department to increase its budget or try to invoke a jolt of energy into the sales force via pep talks or threats to incre. . .

10 Killer Ways To Make Your Online Testimonials More Beli...

1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility. 2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it wi. . .

Pixel Ads -- The New Advertising Craker Jacks Box

People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention. This is what Pixelbay.org (www.pixelbay.org) has based their whole business model on, using the worlds smallest ads, and it seems to be working if their advertisers . . .

How To Kick Your Marketplace (And Your Prices) Up A Notch!

Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http://www.KingOfCopy.com/consulting - is that they've got a "decent" product... "decent" marketing... but their target audience is slightly "off" a bit.. . .

The Malcontent of the Term “Mobile Content”

The following article discusses how to better convert a web user to a mobile user and the challenges that lie within.We all know the immutable laws of web site conversion can be summarized as follows:1. You have less than eight seconds to capture a web page visitor2. Once captured, the next click must be obvious3. Once clicking, minimize the steps needed to complete the desired actionThe diffic. . .

4 Methods To Master The #1 Success Secret Of Infopreneuri...

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options: 1) You can continually write your own materials...and you should. 2) You can record your thoughts and get them transcribed... and you should. 3) You can hire a gh. . .

Email Marketing Advice: That FROM Field Can Really Sting ...

It sure is a big responsibility to be in charge of the company Email Newsletter. Once a week you, and only you, are responsible to carefully craft an email marketing message and get it out to all of your sacred e-newsletter subscribers.You take the job seriously and get started early in the week. You want this email message to be really great. The company is counting on you! Your email marketin. . .

How to End the Cold Calling Game of Chasing a Sale

4 steps to warm up cold calling conversationsOur thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale, then we’re not really being forthright. We’re not focused on the conversation or the truth of a situation. We’re chasing people -- or at least chasing the sale. Here are 5 important steps to help end the “chasing game” in our cold calling e. . .

Does Your Copywriting Trigger What Makes Your Visitors Buy?

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy?The secret isn't some magic trick or tool. But your Internet marketing is just shooting into the dark if you don't know the needs th. . .

Getting Your Marketing Message Across With CD Business Cards

CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible. Perfect for leaving a lasting impression at conferences and trade shows. Imagine handing out your businesses executive summary or PowerPoint presentation integ. . .

Laying Your Cards On The Table

Like most starving writers, when I get a chance I go to a restaurant and eat real food. Wonderful! My favourite is ‘King Yuen’s’, a Chinese treat for the taste buds. Business men, tourists, locals of all sorts dine there. The place is always packed out. Fabulous food, good company, not too expensive and the service is excellent.People watching and eavesdropping is how I get the plots for my. . .

Improving PPC Performance

This series of articles covers some common issues that occur with PPC (pay per click) search engine advertising campaigns. In it we'll discuss how to identify a particular problem, what the effect is, and what to do about it. The success of a PPC campaign is typically measured in terms of the cost per action. This equals how each sale or sales lead costs in terms of PPC spending. Another import. . .

Email Marketing Error 101: I Got An Email From My Hero, A...

Ok, I admit it. I have a few heroes. Who doesn’t?But what do you do when you find out one of your heroes can’t spell, construct a sentence or sign his name?It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only had posted the name of the Blog, without a link, I emailed him to ask him where this supposed Blog . . .

Email Marketing Lesson: How To Build An Email List, Part ...

Do you remember the word I made up last time?Unjoin.Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers.So, what does it mean to 'unjoin' a list before you join it?Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).Real life examp. . .

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to yo. . .

7 Must-Do Tips To Create A Powerful Ad Copy

When creating an ad copy, you should make it believable and persuasive. Some of us are missing some crucial things to include. Here are 7 tips to help you create a powerful ad copy.1. Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low pri. . .

Marketing Tricks or Treats

If you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat".To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes o. . .

This IS Scary: Is Your Domain Safe From Predatory Lawsuits?

You have big hopes of being an online superstar and bigger dreams of making your fortune doing what you love and helping people. You buy your $5.99 domain and devote several weeks to crafting your marketing message and putting all the pieces together so it all works to pull in orders like clockwork, day in, day out. You also put your domain out there in a big way, doing everything by the book t. . .

New Business Names: Naming With A Story

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at www.isisgroupinter. . .

How to Cold Call Without a “Pitch”

In the old way of making cold calls, we offer a sales pitch to a perfect stranger, cross our fingers, and hope for the best….isn’t that right? This really doesn’t work very well in building a business relationship (or any other relationship, for that matter). This is done best by stepping into the world of the other person and finding a problem we can solve for him or her. That’s how we begin. . .

eMarketing Basics

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.Utilize a WebsiteEvery website has one goal and that is to heighten the interest of the . . .

What You Must Do for One Whole Day, Every Week for Your B...

Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business goals? If any of these situations describe you, and you are serious about making some changes, I have an idea for you. Firs. . .

The Rise Of Techno Toys And Gifts

The market for technology-based gifts for the ‘big boys’ market continues to growAs Christmas looms once more on the horizon, the retailers stock their shelves in the hope of a bumper season. Parents try their level best to appease the kids at great expense but the era of the train set and doll houses is over and the pressure and financial strain on parents increases. The increasing trend towar. . .

How To Use Three Step Direct Response Marketing

Three step marketing is a cost effective way for you tosell your products or services. It's also a cost effectiveway for you to test various offers. And surprisingly, fewmarketers use this marketing technique.With three step marketing, you'll be selling to people whocontacted you asking for information about your product orservice. And you'll be building your own mailing list frompeople who are. . .

Targeting Usage Demographics to Increase Paid Search Conv...

During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”. Indeed, with Google Adwords providing paid listings for Google Search, the #1 search engine in the world, as well as American On. . .

The Art of the Pay-per-Click Start – Round 2 of 2

Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of “getting website traffic” is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions an. . .

Discover The Power Of Blogging

The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the while his marriage is deteriorating, his chi. . .