Welcome to Michael's Article Collection

6 Guaranteed Ways To Improve Your Traffic With Blogs

Want to increase your daily traffic? How about convincing Google to visit your site more often? There are plenty of ways you can do both, but one of the quickest, simplest, and most cost-effective step you can take is to start your own Blog.I am not saying maintaining a Blog is a no-brainer, it takes thought and hard-work just like anything else, but the pay-offs are enormous.Blogs have quickly. . .

Your Customers Are Your Best Asset

There is one thing that every Internet entrepreneur must focus upon, and that is their customers. That's the bottom line. The customer is what will determine the overall success of your business. If you treat your customers like royalty, then they'll come back for more. However, treat your customers like dirt, and watch your traffic and your profits dwendle down to nothing. Most all Intern. . .

Why Saying TOO Much, Is Costing You Sales!

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Look, writing sales copy isn't easy -- everybody knows that. But how do you know when you haven't said enough... and when you've said too much?Here, come closer and I'll tell you a little story:Well, we've completed our move and we're finally settlinginto our new home.If. . .

Making More Money During The Holidays

Tis the season! People are in a buying mood. Many retailers make half their yearly revenue from now until Christmas. People will be shopping for gifts, decor, food, and more for Christmas, Hanukkah and Kwanza. How can you increase your sales during the holiday season? If you run a small or home-based business, make sure you plan to incorporate some special promotions during this time. It’s temp. . .

Which One Of These "Incidental" Yet Sales-Killing Mistake...

Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it washandled, is GUARANTE-ED to lower your response.You can check out that original ad, and even printout a copy of it, right here:http://www.kingofcopy.com/tips/real_estate_ad_071505.htmAt the bottom of the ad, there was a sort of "disclosure"that said "This report is courtesy of Peter . . .

Overcoming Small Business Networks Sales Objections

Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections heard when selling networks to small business prospects, customers, and clients.The problem generally begins when you start talking about a network upgrade. Aroun. . .

Elements of a Tradeshow Display

Just like any advertising, an effective tradeshow display can make or break your trade show sales or conversions. Depending on the type of trade show, an effective trade show exhibit can utilize a variety of techniques and equipment. The right size, configuration (inline, peninsula or island exhibit) type of trade show booths, (pop up displays, modular panel systems, or custom exhibit) graphics. . .

What Most People Overlook When Using "Fear Of Loss" As Th...

If you speak to most marketing experts, they'll tell you one of the ways to get your prospects to buy from you, is by tapping into their "fear of loss". But if you're a REALLY smart marketer, before you do start figuring out "what" to "hook" your prospects with, you're making sure you're speaking to the right audience first.Because if you're not, even the best hook in the world, willbe wasted.. . .

What's In It... For Your Prospects?

Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.See, regardless of what you're selling and who you'reselling it to, ALL your prospects want to know, "What's init for them?"Today we'll take a look at the fourth paragraph of ourmock display ad and I'll show you . . .

Make Money on Internet: Promote The Product Not The Program

Allan Gardyne a well-known affiliate marketers on the Web, gives various pieces of advice in order to earn money online. Promote the product and not the program is one of these ones. However, some people seem to have not listened to this uttermost advice of one of the successful men on the net.For Gardyne there are thousands of ways to promote affiliate products, but the worst way of doing it i. . .

Additional Marketing Strategies to Compliment your SEO Ca...

Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing p. . .

Is AOL For Sale To The Highest Bidder?

Rumors are flying on this one and several news agencies have recently reported that the search portal is in talks with several buyers. The list of interested parties includes Yahoo!, MSN, Google and Comcast. While AOL has slowly been fading into darkness over the past few years the AOL portal remains a very popular internet destination and is a very highly-trafficked web property. It's no surpr. . .

6 Pillars of Business & Marketing Success

To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:1. Set Yourself Apart From The Rest!Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.Have you . . .

Why Would I Want To Market On The Internet

When starting a business or looking into an area to market toit is essential to investigate that market. You are saying ya right I have heard this over and over. So why the internet?From the reading that I have done to date (2005) regarding the internet and the number of businesses and users who use it, I must say it is nothing short of incredible. The internet boasts some 55 million web sites . . .

The New Marketing Revolution

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is… Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials… Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs... Enter Era 3 – marketing via podcasts?. . .

Choose A Domain Name That Floods Traffic To Your Website

Choosing a domain name is a very critical part of your websitemarketing strategy.By choosing a domain name that targets the specific keywords for yourwebsite you'll flood your website with laser targeted traffic by enhancingclick through response.Pick a domain name that gives your prospects what they most desperatelydesire. By including the keywords in your domain name that are yourcustomers de. . .

How to Set Your Consulting Fees

For any consultant starting off, figuring out what you should bill your clients is often the most difficult challenge. Charge too much and you'll fear that you wont get any clients, charge too little and you wont make enough money. The quick answer is to find out what your peers are billing, and use that as a basis. Often when you are starting off, price may be the only way you can compete.Once. . .

Advertising... The Best Marketing Tip

One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people on your mailing lists or to people who have been to your website. You can then send out advertisements of your business or service. This is a great marketing tip because it is often inexpensive and sometimes free to use an autoresponder.A second marketing tip you may enjoy is the use o. . .

RSS Data Feeds Can Make Money Online

RSS stands for Really Simple Syndication or Rich SiteSummary. It also has been referred to as a "pull" technology rather than a "push" technology. And, in fact, this feature is what makes RSS so popular in terms of today's Internet usage. It's probably hard to argue that anyone who uses the Internet today hasn't heard of spam. If they have an email inbox it is probably full of it. Spam, for th. . .

E-Z GRO Opt-In Mailing List Techniques

An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale. It’s hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join y. . .

How To Use Google's Formula For Success, To Write Your Mo...

Is it actually possible to use the same formula the mightyGoogle uses, to create your own compelling sales copy?It is, and today I'm going to let you in on the verypowerful secret they use, so you can do exactly that.Let me start by sharing a little story with you.A while ago, Eric Schmidt, the CEO of Google, responded to acomment made by another exective who was asking how tofoster a sense of. . .

Sell Feelings Not Facts

I've been hearing for years that a successful business needsto have a USP (unique sales point). The problem is that mostbusinesses find difficulty in identifying what their USP is.And even if they have a USP, eventually they find theircompetitors doing the same thing.So instead of losing sleep wondering what your USP could be,far better to think about what your ESP (emotional salespoint), could. . .

How To Write A Compelling Sales Close That Actually Gets ...

"Closing" prospects isn't easy -- and it's even harder to doin print than it is in person. After all, if you "miss"the one trigger that causes your prospect to buy... you'reout of luck.Today we'll take a look at the final paragraph of our mockdisplay ad, to give you an example of the RIGHT way to closein your sales copy.You can check out that original ad, and even printout a copy of it, right . . .

Discover The Ultimate Business Model

If you've been exposed to any of my products or articles, you probably know that I love to simplify things as much as possible. I also love to systemize, automate, and multiply whenever the opportunity presents itself. Autoresponder Maximizer is a good introduction to my methods and my mindset.Let's talk more about systemizing and how we can get more done by doing less...What would you do if yo. . .

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and build. . .

Optimizing Google Adsense For Better Performance and More...

So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s)...Before we get into it, learn more about Google Adsense here:http://www.google.com/services/adsense_tour/First and foremost is: PositioningWhere you position your Adsense link boxes and bann. . .

Make Your Business Interesting Through Posters

The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customer’s needs. Whoever your audience is, you should be able to make them interested in what you have to offer through synchronized color, text, images and message. Posters are very flexible mar. . .

Always Leave Them Laughing: Integrating Humor into Your T...

One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee’s mind. After all, if a visitor can’t remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that’s harder to do than the negative equivalent. Which brings us to humor. People love to laugh – and they like other people to laugh wi. . .

Become an Expert For Web Site Success

Become an Expert For Web Site SuccessDo you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. What is a perceived expert, you ask? Good question. Gone are the days where you could build a simple c. . .

Copywriting for Sales - Understand Your Audience's Need

Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your copy might not achieve the desired effect. But if you're creating sales copy, isn't it simple? You tout the benefits of the product or service. . .

Making The Most Of Your Internet Business

A website should give you new ways of marketing and selling your products and building relationships with your customers. But when I do a search for just about anything online I see a lot of web sites that are totally ineffective.It seems that a lot of people forget that they are only one among tens of hundreds of thousands of the same type of businesses. In order to compete you have to stand o. . .

How To Use The Power Of Articles To Drive Traffic To Your...

Ok, here it is again, everyone is talking about it, allnewbies are told or have read at some point of time about it.Write articles and publish them to article directories withfree reprint rights.Yes it does work, it has worked me miracles. I started myinterior design website in September 05 and by mid October 05it was ranking in top 10 at MSN search engine.Google rewarded it by a Pagerank 4, al. . .

Test Your Headlines for Maximum Profits

Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in. . .

Guerilla Versus Gorilla - Small Companies Can Win

We make our living as guerillas – not the bad kind, but more of a freedom fighter. By using the term ‘guerilla’ I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive qua. . .

Test Your B2B Direct Mail Offers To Boost Response Rates

The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing y. . .

4 Methods To Master The #1 Success Secret Of Infopreneuri...

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.So the question begs itself, how do you consistently create new content?Here are your four basic options:1) You can continually write your own materials...and you should.2) You can record your thoughts and get them transcribed... and you should.3) You can hire a ghostw. . .

Is The "System" Stopping You From Maximum Profits?

How much money would you like to make from your business this year? $20,000? $50,000? $100,000? More?Think of a number now and write it down. Got it? Great. Now let me ask you this...What would it take for you to double that income? For most people, the answer is "working harder, or working more hours...or spending more on advertising..." But, when you actually go out and compare the difference. . .

Are You Making This Deadly Massage Marketing Mistake?

If I asked you what makes you and your massage practice unique and different from every other massage practice within 30 minutes driving distance from you, what would you tell me? Would you have an answer? A real answer? Let me tell you why I ask… On page 57 of the book Profit Patterns by Slywotzky and Morrison, the authors begin discussing some of the patterns that occur within a business (mas. . .

Five Ways To Increase Internet Traffic in 15 Minutes or Less

1. Use Hidden Links and involve visitors to increase subscribers and maybe add a contest for additional fun. Place a not-so-easy-to-find link in your copy and then ask readers/visitors to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and click on it. By burying it inside the material, they will definitely need to read it carefully . . .

What My Two Year Old Taught Me About Marketing Online and...

What can you learn about marketing from a two year old?Quite a lot actually.Two year olds are humans and will show you exactly howthey will react to a situation without any false idealsor actions to mask their true feelings.My own two year old responds to emotions, so I figuredthat so would my customers in my business. When I need her to do something, my daughter will stubbornly refuse,but I ca. . .

Need New Direct Mail Donors? Look For These Three Qualiti...

New donors are a lot closer than you may think. And persuading them to make that vital first donation need not be as hard—or as expensive—as acquiring them in other ways.But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today—and tomorrow. You should look for t. . .

Common Printing And Advertising Mistakes

The advertising world. This is where you see people taking on different approaches to their advertising, ranging from the silly to the annoying up to the insulting. People choose these different approaches for their own reasons. Others may be just plain ignorant about the advertising and marketing formulas they are using. With printing getting more and more modern everyday, the creativity of th. . .

Do You Have A Marketing Plan For Your Site?

Without the proper plan, there is a great possibility that your site will be going down the drain instead of building a stable source of income for you. Here are some useful process you can use for your site marketing plan.Gather and analyze information. You will need information about your company, competitors, customers, and other industry players. This includes all you can find about how the. . .

Internet Sales Training for a Profitable Business

Are you a business owner that plans to market on the internet? Perhaps you wish to start selling things on Ebay that you don't really need anymore. Maybe you want to start selling things at an online auction for profit. If you are going to start selling things on the internet, you may want to get some internet sales training first.Internet sales training is a must for anyone who wants to make. . .

A Marketing Strategy for Winners

A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Also, how do you know which marketing strategy really works? The best marketing strategy is the one that gains profits. In this article, we will discuss the various aspects of a great market . . .

An Internet Marketing Solution Can Work for You

Are you tired of searching for an internet marketing solution? Are you looking for an internet marketing solution that actually works? Is the internet marketing solution you are using not getting you the results you want? Perhaps you are wondering where you should go for a reliable internet marketing solution. The answers lie just ahead.Your internet marketing solution should entail building. . .

Do You Know Where Your Brand Promise Is?

When I address business audiences, I often ask people to share their companies' brand promises. To my amazement, many don't have articulated promises at all. And those that do are often given to promises so fuzzy as to seem indistinguishable from those made by thousands of enterprises in any and all markets. These self-deluders tell me their brand promise is "world-class quality," or "guarant. . .

How I Profited Massively For 4 Years Without Spending A D...

Most people don't believe that I have made money off the Internet for the past 4 years without spending a dime on advertising. But it's true.I've been online for longer, but for at least the past 4 years, I have not spent anything on promoting my business...ZERO, zip, zilch. Not one red cent.How have I managed to pull this off? Two words... Joint Ventures!Now... before you cringe at hearing tho. . .

:: 14 Blazing Internet Marketing Tips ::

To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales.1) Banner AdvertisingAlthough many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites. Look for sites th. . .

MLM Success- Secrets to MLM Success During The Holidays- ...

The Holidays.Sometimes, in MLM and network marketing, it sees when you say those words, network marketers shut down. They simply think that they will start again January 1, and kick it into gear. Network Marketing during the holidays does not exist, and they slow down to a crawl.Who in the world sold you on that?That is simply a dumb thing to do.Yes, during the holidays, people are busy, and pe. . .