Welcome to Michael's Article Collection

Passive Income Secrets Revealed - How to Create A New Str...

You may share this article with anyone you wish. Place it on your web site, or send it to your lists. Please keep all content in-tact including this notice. Passive income on the internet is not a myth. But many people are convinced it is... Why? Because they don't understand the true meaning of passive income. What is automated, passive income? It's a major benefit that comes from taking the i. . .

Showing School Spirit with Promotional Products

Don’t just cheer for your favorite school sports team. Join in the spirit of it all. Proudly display your positive feelings towards that school or college by wearing apparel or using products emblazoned with your favorite institution’s name, emblem, or mascot. Showing off your school spirit is such a fun and easy thing to do. School spirit encourages students, teachers, and other faculty membe. . .

Why Aren't You Using Freebies to Get More Customers?

Don't you just love a freebie? I know I do. I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar, the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise. A few days later found me buying a steak at the meat. . .

Colorado Creative Music Case Study Part 2

STEP AnalysisThe STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000). Political factors affecting music business in whole and CCM in particular: strong political stability in the United States; regulator. . .

Internet Marketing Prejudices, Fact Or Fiction?

Many people have seen this before. Inbox overflowing with free offers and opportunities to making load of cash. The more usual, or instant, reaction to this messages are to delete them without even trying to read more about what the fuss is about. While thrashing these messages, though, there is a feeling of “what if” at the back of the mind of the readers. What if what is being offered is real. . .

Selling Professional Services

Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. A powerful presentation can mean the difference between securing a contract and losing one. Always keep in mind that your customers will be inundated with compet. . .

Top Ten Email Marketing Mistakes made by Small Businesses

Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets.Take care of th. . .

CCM Music Recording Company Case Study Part 3

Value chain analysisThe value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and retail are very often outsourced, even by the Great Five (Warner Music group, EMI Recorded Music, Universal, BMG Entertainment and Sony Music Gro. . .

Google Becoming Gobbledygook?

Again, Laura Ries and I are in violent agreement in her article, Google is Sushi. Her father and partner Al told me they only learn from people who disagree with them. This posting should generate a few people to disagree with me. I wrote some time back that Microsoft's MSN is not a brand. The recent speculation that they are aligning with AOL is smart in my view, as baggage and all, aol is a . . .

The Internet's New Secret Weapon for Getting Free Publicity

You probably don't even know about them. Few people do. Even fewer people realize how many different ways you can use them to get free publicity, increase your search engine rankings, and make yourself a media celebrity in your field. I'm talking about "news alerts." Google offers Google News Alerts at www.news.google.com. Look in the column to the left of the page. Yahoo has a similar service,. . .

How To Boost Your Web Traffic and PR For Free

Scouring the web you are sure to find thousands of web sites and products that claim to be able to make you web site into a miracle success. Build it once, walk away, and reap the benefits for years. They are selling services such as redirected traffic, free banners, auto surfers, and site submitters. While they may help, obviously they are no panacea. The true winners are the people that . . .

5 Reasons NOT To Have a Marketing Plan

Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps t. . .

Want An Online Business But Don’t Know How?

Are you a part of the Geek Squad? Well I was not and still am not; rather I am one of those whom they had come to rescue.If you are fascinated by the internet and would love to make a second income online, please do not let your ignorance stop you. When you first get started and if you have the right people behind you, that ignorance will turn to knowledge faster than you can say: “Success.”Rig. . .

Network Marketing System

Every entrepreneur knows that setting goals is crucial to business success. If you don't know where you're going, how will you know when you've arrived? Or, more importantly, when you're heading in completely the wrong direction?If you're the owner of a small business, what is your goal? To make it to the end of the month with enough money in the bank to cover the payroll? To take a holiday for. . .

One Company That "Gets" the Web -- And One That Doesn't

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site -- Avery.com -- stood out not only as the best in the industry, but as an example of creativity and utility uncommon in any industry. Another competitor -- MeadWestvaco -- unfortunately for them, served as a prime counter-example (or perhaps an example. . .

How to Eliminate the Competition in Your Massage Business

One of the biggest mistakes massage therapists make in trying to promote themselves is that they are mostly doing it the same way as every other therapist. The problem with that is, it then makes their services indistinguishable from every other practitioner in town, and they have thus created for themselves a little problem called.... competition.Now, don’t get me wrong. I don’t think that a l. . .

10 Inside Secrets to Google Adwords - Part 2

Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than you make? Part 2 of this series continues revealing the inside secrets of successful, profitable advertising with Google Adwords. If you missed Part 1 or Part 3 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of art. . .

Often Overlooked Revenue for Internet Marketing

Internet Marketing is an Industry that is as highly diversified as are tips on playing the Stock Market. Anyone who has been involved in the industry for very long can tell you that it is easy to jump on a new “bandwagon” or “hot topic” every week. Some of these topics can be very lucrative; but for the average marketer, it just doesn’t pay to follow the trends. Wh. . .

Effective Internet Marketing Tools that Work

Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right strategies, your site may not attract the all-important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but wi. . .

Brochure Printing For Good Business Impressions

A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company’s brochure. Ho. . .

Catalog Printing: A Subtle Way Of Seducing Customers

As a business grows so is its need for better and cost-effective advertising materials. One option that business owners may try to consider is catalog printing. Catalogs are not only known for its ability to effectively grab the attention of customer but it is also famous in terms of the convenience it brought its readers. Convenience in the sense that it can be easily browsed and especially wh. . .

Full Color Postcards An Inexpensive Advertising Alternative

Full color printing services are probably one of the most expensive printing services in the past but with the development of new printing technologies full color printing has become an affordable printing service. One form of advertising material that commonly utilized full color printing is a postcard. Postcards especially those that have undergone the full color printing process have a more . . .

14 Serious Mistakes Of Your Tourism Brochure Marketing St...

This useful article is published for global tourism marketers who want to enhance the travel brochure and Ebrochure marketing. Revise these mistakes for better brochure and electronic brochure marketing result and efficiently entice global visitors. This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world;. . .

Developing an eBook as a Marketing Tool. Simple & Easy!

The truth about the internet is that it is a wealth of information that people use to find out about any subject under the sun. Lets face it, if you need to find something out you usually turn to the good old net rather then turning to more traditional methods. Knowing this you can take advantage of it to get your message out there and also help promote your website(I mean if people need inform. . .

Book Printing Press In The Present Time

The printing industry has changed immensely and the greatest proofs are imminent especially in book printing. In ancient times, only a limited number of books are published since very few authors are willing to write their books. You see books during those times are all hand written. Writing a book may take a year or so to finish. And of course we all know that handmade products are usually ex. . .

Postcard Printing And Mailing

Most business today makes use of postcards as their means of promoting their products and services. But just what kind of postcards would be effective enough in promoting your business? As there are many ways of killing a cat there are also several ways of creating postcards. One way of creating a postcard is having it customized. A custom made postcard is best especially for businesses that wa. . .

An Overview On Postcard Printing

The very purpose of sending out postcards is to maximize the power of messages to reach potential customers as well as regular customers. Likewise postcards help in improving the direct marketing response rates of any business. Postcards are also inexpensive not only in terms of the printing process but also in terms of the mailing costs compared to other direct mail materials. Postcards althou. . .

Using Your e-Products To Create Joint Ventures.

If you are into online business then you must know about e-products. If not let me explain very quickly what they are. E-products are products that you create yourself that come from your mind through information or experiences you have gained. They cost you nothing($0.00) to create and the great thing is you gain 100% profits on any e-products sold. Some samples of e-products are articles, ebo. . .

Postcard Printing Quotes

So you have decided that you want to have postcards as your business promotional tool and right now you must probably be wondering just how much it will cost you. You need postcard printing quotes. The postcard printing quotes will provide you with an overview of just how much your printing project will cost. The postcard printing quotes will also help you in deciding whether to go on and send . . .

How To Convert At Least 30% of Your Newsletter Subscriber...

If I received a quarter for every time someone told me that it's absolutely impossible to convert 30% of the subscribers on your list, I'd have an extra million dollars sitting in my bank account. Well I'm here to tell you that it can be done ONLY by using a systematic approach to converting your list. How is this done, and is it difficult you ask? Well if done correctly, it's possible you may . . .

Print Marketing Campaign, What's Important and What's Not!

Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you could . . .

With The World Such A Huge Place, How Do I Get My Company...

If your reading this article, chances are your surfing the net. You and millions of other people, from your same town,from your same country, from your same continent and all over the globe. Now with all these readers how did you come to read my article. I own a printing and promotional product business in Montreal, Canada. Chances are you've never been to Canada and if so chances are you've ne. . .

Anatomy Of A Search Engine Crawler

When you go to a search engine and perform a search many people don't understand how those results end up there. Some people may think that sites are submitted while others know that a piece of software finds the pages. This article explains one piece of that puzzle: The search engine crawler.Todays search engines rely on software packages called spiders or robots. These automated tools are. . .

Get Google Indexed FREE In A Matter Of Hours!

The #1 Way To Get Targeted Motivated Traffic To See Your Product On The Internet By using Search Engines, you can increase your chances of making sales and gaining exposure for your web site or affiliate site by as much as 46%. HERE'S HOW THE FOLLOWING TRAFFIC STRATEGIES TO GET YOUR WEB PAGES THE HIGHEST POSSIBLE SEARCH ENGINE RANKING AND A FLOOD OF NEW VISITORS Keep this one small thing in min. . .

Public Relations Versus “Consumer Generated Media” From B...

With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions—consumer generated media produced by blogs. Pew Internet & American Life study reports that 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents approximately 8 million Americans. Twenty-seven percent of internet u. . .

Leaflet An Example Of Single Sheet Printing

Leaflets are just like open letters or postcards which are created to be handed out to customers in order to promote the products and services of a company. These leaflets are oftentimes inserted in newspapers or left in any entrance of a mall or any business establishment where they can be easily accessed by potential customers. Why create leaflets? First, leaflets are easy to distribute and . . .

SMS Marketing using SMS Software - Pros and Cons

SMS Marketing using SMS Software: The increasing mobile phone penetration globally has instantly resulted in SMS becoming an effective alternative to traditional modes of business communication. With over 1.2 billion mobile phones and increasing penetration among semi-urban, rural areas mobile text messaging (SMS) just cannot be ignored by marketing leaders.SMS Software is an effective tool to . . .

Planning Your Marketing

Planning your marketing is an essential part of your efforts to attract clients or customers to your business.Everyday, you will be presented with various marketing communication opportunities. Many organizations will be just too happy to work with you to market your business. By planning ahead, it will be easier for you to decide what works for your business: what fits your budget and what rea. . .

The Power of Knowing Your Customer

Often times we believe the depth of our customer does not extend beyond that of the business they do with us.In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage you in conversation.By getting to know your customers, you can. . .

Why Do You Need A Content-Rich Website

The short answer to this is, “Because it keeps people on your site for a while, it makes them come back, and they tell their friends about your site.”But why? Well, for one thing, people will stay on a content-rich site because it takes a while to read an article or two. Thus, while they are reading the material, their peripheral vision (off to the sides} notices little ads that happen to surro. . .

9 Steps to Unique Articles

1 Remove your limits Reduce your subject to a single core word and then brainstorm around it. For example, if you're trying to write about "Study Skills", expand your thinking to "School". Now jot down everything that comes to mind when you think about School, and when you run out of ideas start asking yourself open questions around the subject and noting your answers. Examples: What did I enj. . .

How To Use Free Ad Websites For Profits!

Do you lack the advertising budget of the gurus? Are you struggling to put your product or website in front of customers?It’s a good thing you found this article. This article will share with you one of the free ways I use to put my products and websites in front of my customers.I use free ad websites to advertise quite a bit. Like some of you, I don’t have big ad budget. I have found free ad w. . .

Eliminate Common Problems in Writing Articles

Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start? ...I'll bet you have! This checklist should help you eliminate some common problems in writing articles: 1. Have a specific purpose in mind. Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your. . .

Large Format Posters The Dawn Of The New Advertising Era

The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and what could be better than a large format poster. A large format poster is a great attention grabber since it is humongous unlike its standard size post. . .

Show Off Your Business Best Sides With Full Color Catalog...

Catalogs are use to showcase the various products and services available for sale. Generally, catalogs contain not only the pictures of products and services but also the prices of such products and services. Catalogs likewise contain advertisement of upcoming products and services that would soon be added to the list of available products and services. Professional looking catalogs requires fo. . .

Do Guaranteed Signups Work for MLM Internet Business Oppo...

Buying Guaranteed Signups is one of the most popular advertising methods available for MLM Internet business opportunity promoters. They offer a very cost-effective way of building a downline for any MLM program. For newer MLM Internet business opportunity promoters who have little experience in internet business advertising, Guaranteed Signups can seem like a heaven-sent, cost-effective way to. . .

Logo Design and Branding – Points to Remember

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offe. . .

How To Use Ad Tracking Software For Name Branding

You probably already know that ad tracking software is the 'life-blood' of any successful online business. Knowing exactly where your visitors, buyers and subscribers are coming from can save you boat-loads of wasted advertising dollars.But, whose name are you branding in your ad tracking links?If you're using an online ad tracking service, more than likely it'll be their name in your urls. The. . .

Viral Marketing

Viral marketing is sometimes called viral advertising and concerns the type of marketing methods that look to tap into preexistent interpersonal networks in order to create unlimited growth in the awareness of a product or service. With the ease of being able to reach massive numbers of people through the Internet, viral marketing has taken hold of the power provided by online marketing tools . . .

Putting Together A Successful Sales Marketing Campaign

Sales Marketing Tracking For Success Part of a successful sales marketing campaign consist of business-to- business sales. One of the oldest and time proven ways of sales marketing is cold calling on businesses. The group of people who master this sales technique are invaluable to your marketing campaign. A sales marketing campaign consists of many variables. Today we will cover a few. The most. . .