Welcome to Michael's Article Collection

The Best Advertising Money Can Buy

Article marketing, in my opinion, is the most effective form of advertising there is. It doesn’t cost you anything but your time. I am an internet marketer and I’ve spent a fortune on internet marketing and advertising and none of them are as effective as article marketing. I am not saying that there are no paid advertising techniques that work. I am saying, however, that I have not found one . . .

John Lewis Tops Poll of Britain’s Favourite Stores

“John Lewis” came out tops in an industry poll of British shoppers favourite stores. The department store was voted the best in what turned out to be a strong showing for John Lewis, with the groups’ supermarket store “Waitrose” take second spot.The poll of 6,000 shoppers by the analyst Verdict covers all kinds of retail outlets, from DIY stores to shoe shops, and measures satisfaction in a ran. . .

How To Start Your Online Business In A Matter Of Few Minu...

Would you like to rake in $10,466 per month without having your own products? If you would like to then read on…1. So What Is It?It is called affiliate marketing. It, as a matter of fact, is one of the easiest and fastest ways to start your online business and rake in thousands of dollars every month.2. What’s Affiliate Marketing?Affiliate marketing simply to say is promoting other people’s pro. . .

Set Your Marketing Goals In 10 Simple Steps: How To Plan ...

Does this sound in any way familiar?*Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like "Make more money," "Find new clients," etc. But despite creating your trusty list, life got in the way, as it is wont to do, so you're no closer to meeting your goal now than you were this time last year. In fact, just thinking abo. . .

10 Effective Tips for Promoting Your Medical Transcriptio...

Looking to build your existing MT business or just starting out? These marketing tips will give you some good ideas for finding new clients. Promotion Letter – A very effective way of landing accounts. Send out a promotion letter to all your local medical offices describing your services. And follow it up a few days later with a personal phone call. Freebies and Giveaways – Give away a certa. . .

Creating Customer Loyalty For Your Business

Strategize and Plan For Loyalty!These four factors will greatly affect your ability to build a loyal customer base:1. Products that are highly differentiated from those of the competition.2. Higher-end products where price is not the primary buying factor.3. Products with a high service component.4. Multiple products for the same customer.1. Market To Your Own CustomersGiving a lot of thought t. . .

Ad Flyer Tips

You have a book sale next week or a new product to introduce. But with a limited budget you cannot decide what marketing strategy to use. You need not worry anymore because you can get the news out quickly by creating flyers. Flyers are among the easiest to produce, least expensive and effective marketing materials today. You can hand them out, mail them or leave them in a bulletin board or any. . .

How To Get Your Business Noticed

Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again. Now co. . .

Public Domain Information

Using Public Domain information is an easy way to create products and then sell them in the form of ebooks, reports, or create content for your website. If you haven't noticed, there are tons of ebooks for sale on eBay. Some of these ebooks are just thrown out there at a penny. I believe a lot of these sellers are just looking to increase their feedback rating. But eBay states that you must mak. . .

Using Off-Line Marketing To Promote Your Website

Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges. It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent s. . .

Calendar for Businesses

For most people each day is just like the last, with the sun rising in the east and setting in the west. For busy people time flies fast but for some, each day is a constant waiting in emptiness. When the calendar was not yet introduced people count days by tally just like a prisoner’s tally on the dungeon wall. Luckily today, there is no more need to carve lines on the wall just to keep up wit. . .

Creating a Professional Calendar

Calendars have been a result of the people’s effort to organize our lives in accordance with the sun and stars. The sun and the moon play an important part in the creation and understanding of the calendar. Today, it has become a hard thing to live without a calendar.Calendars make great gifts for friends and loved ones. As much as electronic organizers help in managing your everyday affairs, w. . .

What Makes a Winning Brochure?

Say two women are walking down the street and suddenly they see Tom Cruise and Katie Holmes walking towards them. Chances are good that the two women would likely look at the couple longer than they would look at any other person in the area not just because they are famous but also because they are attractive. It is normal for a person to look at and focus his or her attention to attractive t. . .

Your Web Site's Success Are You A Perceived Expert

Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. What is a perceived expert, you ask? Good question. Gone are the days where you could build a simple company web site, list your products a. . .

Internet Marketing For Sales Leads

NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads. The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is . . .

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started o. . .

Get Affordable--Even Free--Targeted Advertising In Magazines

By now most of us have tried just about every advertising method available. From ads on Google to website banners. And even though you may have found an advertising method that works, you're probably still looking for more.I'm often surprised by how many home-based business owners and opportunity seekers have never thought of advertising in magazines. Magazines are the original targeted media. . . .

Follow Up With Your Customer

After you go through a sales session with a customer, wether you sell them a product or not, follow up with them. Otherwise, your time was all but wasted.Every part of a sales process from the initial contact, to the presentation of the product, to the final step, following up, are all equally important.The following up process is an important element of the sales process for many key reasons, . . .

Presenting Your Product

We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.Before you present a product to your customer, you must first find out exactly what it is your custome. . .

Setting Realistic Goals

When we make a sale, or take one step closer to meeting our goal, we are overcome with a felling of achievement which motivates us to sell more.I’m sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, sales manager’s, or some higher up somewhere in the company.When goals are given that are unrealistic. . .

Know Your Product Before You Sell it

Product knowledge is by far the most important key ingredient to posses when it comes to selling your product.Before you sell your product, make sure you know it inside and out, you wouldn’t want to be caught without an answer if your prospect had a specific question.Think about it, if you were interested in buying a product from someone and they couldn’t answer your simplest of questions about. . .

My Ads Don’t Work, So I Don’t Do Them Any More

Does that make sense? Yet, that is what I hear from a lot of prospective clients. What that is saying is, “My Marketing Doesn’t Work So I’ll Never Do That Again!” (I’ve actually heard that statement). Most small businesses don’t understand how to make it work, so they dip their toe in, try it, and when they don’t get what they expect, they leave to never try it again. Yet, generating exactly th. . .

Business Marketing: Shocking 100 Million Dollars Secret ...

This article is about a controversial 100 Million Dollars Secret Business Marketing Book, written by a little known guy who made $100,000,000 in 2 yrs by the age of 28 and how you may use the same nitty-gritty, high octane business marketing "secrets" to ignite your website sales and get filthy rich.Why Your Website Is Not Making Money And How The Nitty-Gritty, High Octane Business Marketing “S. . .

The Future of the Web

The future of the web is so bright, not only do you have to wear shades, but you have to also wear fire retardant clothing just to keep up with the rapid pace of change, without igniting yourself. I say this because when I think back to when I started working for an SEO firm how different it was then. For example, you only needed one version of a website, but it had to be compatible with 2 brow. . .

Networking Your Way to Online Business Success

Forums, groups, boards, and loops; they’re all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active participation and others require registration before members can participate. These online forums, groups, b. . .

Top Ten Reasons to Write Articles to Publicize your Business

If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your service. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.Here's the Top Ten Reasons:1. It's totally free. Once you subscribe to 5-10 opt-in ezines su. . .

Relax Your Customer

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make. . .

A Challenge to the RSS Industry: RSS Stats Unacceptable

Forrester Research released the final "The State Of Consumers And Technology: Benchmark 2005" report on August 2nd, which claims that only 2% of Americans online use RSS, based on a survey of more than 68,000 American households.These numbers are of course underpreciated, as the data only includes the people that are knowingly using RSS, and not the internet users that might not even know they . . .

Be Persuasive When You Sell

When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.Have you ever been around a sales person who seems to have everything going for him?He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly.This is not because he is lucky, or he was born with a natural gift when it came to selling. . . .

Ezine Publishers: Increase Your Profits With RSS

As an ezine publisher a major obstacle you face is getting your issues to your readers. In fact, because of the spam filters, many ezine publishers lose sales, commissions, and advertising revenue because their ezines don't make it to their subscribers' in boxes. How can you take back this lost profit? A solution to this all too common problem is to add RSS (or really simple syndication) to y. . .

Advertising Marketing Online

The websites below offer the best in advertising marketing online, marketing, advertising, internet marketing and advertising, email marketing, online advertising, free advertising and more. You can have the greatest product in the world, but if no one knows about it who cares. There are many ways to market and advertise your products, both online and offline. Newspaper, radio, magazines, flyer. . .

How to Get Your Customer talking

Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a conversation with you.Most people don’t want to be bothered, their perception of a sales person is that of. . .

SEO Copywriting Makeover: Finding the Right Trigger

You've got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you're offering? You have to pull the trigger.There is at least one trigger for every product or service on the market today. Finding it is the hard part. Once you determine what will set your customers in motion, you've won half the battle. This was the case w. . .

Evaluate Your Customer

When a customer walks into your office, don’t sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs.I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of our products, the only problem was, he was spending so much of his time explaining, but never se. . .

How To Measure Your Website's Perf0Rmance

Do you know how to get the numbers you need to accurately evaluate the performance of your company's website? Before selling one of my early sites, I had no idea.In the late 90s I had a web site I'd developed that was getting well over a million 'hits' and over three hundred thousand 'page views' a month. When ZDNet approached me about buying the site. I thought I'd hit the jackpot and that it . . .

5 Free Online Advertising Channels For Your Business

What a wonderful invention it is, this thing we call the Internet!If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!Among these magnificent ben. . .

5 Steps to Massive Profits - A Business Marketing Tip

Here's a business marketing tip to gain maximum profit from any product or service in your business marketing lineup, and how you will gain extreme profits when you follow these 5 simple, LAZY steps; 1. Look not at what you are offering through your business marketing efforts - look at WHO WILL BUY your product/service. Make a picture of your 'typical buyer' - who they are, their age, what they. . .

Give me 10 Minutes and I'll Show you how to Promote Your ...

The key to selling is to show and promote your product to prospective buyers. To do this you first need to start off by finding what you are going to sell and then learning everything you can about it. This is extremely important so that you can market it effectively and answer any questions from clients that come your way. This will also allow you to aim your marketing and hit your target for . . .

Marketing via Email. Why aren't People Replying?

Chances are if people haven't requested to receive an email from you then you are wasting time. Let me guess your routine: Select a list of names. Type in subject and body text Click send.Then your email is sent to as many people as you want, even thousands. So why aren't they replying or jumping at your offer? Well it could because they consider it spam(meaning they didn't request it). So prob. . .

How to use Testimonials as an additional Marketing Tool

It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't seem to tell everyone else how great you are unless you show them how and give them an actual reason to do it. Ther. . .

Buzz Marketing: Marketing To Non-Marketable Customer

Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at Lo. . .

Start Now! Promote Your Site with Mini Ads!

What are mini ads you might ask? Chances are you have seen them on one of your favorite sites, in emails or at that forum you like to visit. They are small, non-intrusive ads that do get notice from people whether they are looking for something or not. Usually scattered through different places on websites, for one reason or another they seem to catch a persons eye. Especially when people are j. . .

Hidden Way To Increase Your Adsense Revenue - Your Newsle...

So many web site owners miss the easiest and best opportunity to increase sales. In a rush to put up as many sites as possible in the vain hopes of generating Adsense revenue, they miss the opportunity to increase sales by not having a newsletter.Far too many sites are being created with poor content, leaving visitors to continue wandering from site to site looking for good, solid, knowledgeabl. . .

How to Market Your Business While You Sleep; Ten Foolproo...

For many Net marketers, marketing is a love-hate relationship. We love the traffic and sales that a good push brings … but we have to force ourselves to do it. So lately, I've been looking for systems anyone can implement that get the job done while you're pursuing other interests. The Net really is designed to do exactly this - so let's take advantage of it.Please do note, these tasks are spec. . .

Stop and Go Marketing

Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to o. . .

Are Popups Good for Marketing? Annoying to some, Interest...

The big question. Do people actually pay attention to pop ups? With so many softwares out there that deal with blocking pop ups you'd think the answer would clear. Back a few years ago pop ads were all the craze, but as more and more sites starting using them they became more like spam then anything else. I mean how many sites have you visited where they will pop up an add every second page or . . .

Free Articles - A Resource To Build Your Business

You probably know about article directories. Those are the sites that have thousands of free re-printable articles. But do you know how article directories and their free articles can help you with your business?5 Ways Free Articles Can Help Build Your Business* Use the articles in your ezine to pass on information.Two of the most common reasons I hear for not starting a list are "I can't write. . .

Influence Your Customers With An Effective Business Prese...

Influencing StylesDifferent people influence and are influenced in different ways. Most people will usually try to influence others in the way that most influences themselves. So if you are convinced through logical argument based on facts, you will usually try to convince others based on the use of logic and facts. The problem with this is that it is not always the best approach.There are f. . .

It’s Sold for ‘One Pound’

Exclusive UK PR Executive, Mary Skyte is set to give you the services of the Mary Skyte PR Agency for £1.The agency, which has featured heavily in the promotion of the newest and most talked about TV phenomenon in the UK, Rollerwars’ as well as a host of clients, is set to sell its services for ‘one year for one pound’.Mary Skyte PR, which has remained anonymously in the background with all its. . .

Post It and They Will Come

You want to survey your customers but you don't know where to start. There are may ways and places that you can post your survey. If you have a website you can post it on your index page, your main entry pages, another good place is on your thank you pages. If you have an email list you can simply email customers shortly after they have made a purchase and ask the how they liked your servic. . .