Welcome to Michael's Article Collection

Get Going With Email Marketing And Keep More Customers

It's Never too Early:We often talk with companies who aspire to reach many of the same goals we've achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that they 'aren't ready.' Baloney! Email marketing is incredibly easy to get started - and in our opinion it is most effectiv. . .

How To Make Money Using RSS Data Transfer

RSS, (Really Simple Syndication) has become so popular today and is being referred to by internet users as "Pull" Technology rather than "Push" Technology. It's difficult to imagine that anyone who logs on to the Internet has not heard of "Spam." Most, If not all Internet users are inundated with these advertisements, that we did not ask for or request.For those of you that may not be familiar . . .

How To Get Traffic To Your Site

There are several ways to get traffic to your site. You can pay for your traffic or get it for free. I'd like to concentrate on free traffic.The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can help you to get placed high on some search engines and give you much needed targeted traffic. If you have a . . .

Viral Marketing 202

Before we get to Viral Marketing 202 I'll give you the basics for Viral Marketing 101.1. Get a free product or website where you can insert your links. 2. Give away or sell the product or website with your links.3. Let others give away or sell the product or website with your links.Now that we all know the basics of viral marketing we can begin.I recently asked my subscribers if they were doing. . .

Dominate Your Industry or Niche with Systematic Automation

You're probably painfully aware that many business owners waste a significant portion of time and money on insignificant tasks throughout any given day.The simple truth is, you can't move your business forward when you spend hours a day reading email, responding to customer enquiries, fielding phone calls, taking orders, or participating in any of the other straightforward but time-consuming ac. . .

Effective Google Ad Writing

Making more money on your Google Adwords campaign isn't hard as long as you know the secrets to success! Using these easy methods, you'll gain more revenue and have more successful Adwords Campaigns!Use keywords in the title - don't put your business name or anything obscure in the title, go for the keywords that people would use to search for your product.Put keywords in your sub-text too - tr. . .

Can Craft Show Promotion Affect Your Bottom Line?

Oftentimes crafters complain that the show promoter didn't"promote" the show and that's why sales were low. You don'talways know the reputation and reliability of a promoter untilyou've done a show with them. The professional ones will do allthey can to draw large crowds, as they know it benefits them andtheir vendors. Other promoters do as little as possible and relyon reputation and local pro. . .

The TOP 3 Absolute MUSTS Before You Submit To Article Dir...

To all webmasters, whether your a writer or a not, now is the time to start putting those creative writing skills to good use!With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publica. . .

Applying the A.I.D.A. Rule On Line

The conventional marketing rule of A.I.D.A. can be very successful when applied online.Attention, interest, desire, and action (A.I.D.A.) is a very powerful 4-step formula that can be applied to developing your web site. By getting attention, creating interest, obtaining desire, and getting a call to action, you can create a successful web site.Attention:In order to catch prospects attention yo. . .

Find and Start a Niche Marketing Website

You have probably heard the term Niche Marketing without realizing just what that is and heard how others are building profitable websites using Niche Marketing.Niche marketing is finding a opportunity on the internet that people are interested enough to search for information on the subject. Most larger companies and websites don't bother with niches because there satisfied with the products o. . .

Are You Leveraging Your Unpaid Sales Force

Five keys to growing your business through referralsYou’ve honed your technical expertise, you’ve established your business and got your team in place, but why was it no one told you you’d also have to develop marketing and sales skills?That’s not what you were expecting when you established your professional services practice, be that as a lawyer, an accountant, a designer or consultant. In f. . .

Make Sure You Over-deliver

So, you want a profitable on-line business. With just under 30,000,000 web sites on internet marketing newsletters alone, where on earth do you start? I wanted a mentor that does exactly what I plan to do with my business. What would that be? I wanted a mentor that does virtually what I have done off-line for years. I want a mentor who over-delivers. As a savvy marketer, you already know . . .

Time To Move Up From the Worn-Out Sales Brochure

I got another one of those calls the other day. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same. . .

They're Interested, Now What?

Some people may be ready to buy your products/services right away. But what do you offer to the rest of the people who are interested but want to know more? Creating a structured sales process for your business may not seem like an important component of creating and attracting more potential clients and I can promise you, it is.Here’s what frequently happens. People may be interested in kno. . .

3 Ways To Make More Money This Year

Successful business owners all have one thing in common, they are never satisfied with sales levels. Whether they are making $10,000 a year or $1 million a year, there is always a possibility for growth.Here are three easy ways that you can transform your business into a profit making machine.1. Always track statisticsThis may seem obvious, but most people never do it. You should always track. . .

Use Email Technology to Boost Referrals

With Internet technology, businesses can use email to grow referral business by stimulating and tracking word of mouth. The right tools and incentives make all the difference in turning customers into referral advocates through compelling messages that can be easily forwarded on to others. A referral always begins with word-of-mouth and the Internet is the perfect breeding ground for word of mo. . .

What is Event Marketing and How Can it Secure You a Power...

If you're not exactly sure what event marketing is, think of Earth Day, the Renaissance Faire, Woodstock, Shop Rite's Can-Can Sale, President's Weekend at Macy's... and let's not forget Valentine's Day, that "Hallmark Holiday" disguised as a day of Love but really meant to boost candy, card, dinner and gift sales.I'm going to be blunt with you here, hope you can handle it. ;) Event marketing is. . .

Are Your Sales Stagnant and Smelly?

“Be not afraid of growing slowly,Be afraid of only standing still.”- Chinese ProverbI just love the ancient philosophers! Who would ever guess that the wise words mentioned above also apply a thousand years later to YOUR BUSINESS?Hey life is strange. One minute we are a babbling brook, brimming with fresh ideas and enthusiasm. This usually happens at the beginning – when you first open your bu. . .

A Unique Marketing Spin for a Coffee Shop

Loyalty programs used to maintain and obtain new clients.Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. foot space, which is very large for a coffee shop. They had not worked out what type of food or coffee they would serve. The location was too large for it t. . .

How to Play the Autoresponders Game

We marketers exactly know what autoresponder is allabout. (In case you don't, you can read a briefintroduction to it here: http://1-stop-email-marketing.com.While many gurus are still charging for how toput it into best usage, I'll tell you preciselythe same information, for not even a penny!I think I'll just keep it short so it can be as usefulto novices as to the seasoned ones.1. Publish a n. . .

Internet Marketing: Top 14 Tips To Promote Your Website

To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales. 1) Banner AdvertisingAlthough many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites. Look for sites t. . .

Why Logistics Systems Depend on Human Experience and Comm...

Imagine that the view you have is of the earth's surface, like aGoogle satellite map, and with a single click you can zoom in toany portion of the world where you have logistics or resupplyresponsibilities. A single click and you can instantly obtain anaccurate logistics situational assessment of a broad,wide-ranging area. Click again and your view and focus narrows even more. At thisnew level,. . .

How to Generate Mass Traffic to an Online Event in Record...

If you want to kick off a new online holiday or event, you'll need to do it with a Big Bang. Make your entrance, and then keep the momentum going by cattle-driving traffic and human interest to the source. Yes, cattle-driving! You need to climb on that imaginary horse and start corralling people in. Everyone on the web is highly distracted, even your best buddies. Help them notice you, remember. . .

5 Ways of Using Direct Marketing

Direct marketing is the best way to attract and obtain clients.Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven percent response rate.Any medium that you choose to use to communi. . .

Sports Marketing - Find Out Why More And More Companies A...

Anybody who works in marketing knows well that one of the first and most important thing to do is target definition. Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an economic potential going through the market borders definition till the selection of the sector/sections of the market to be considered.Companies . . .

Tips For Using Video & Web Conferencing To Train, Manage ...

If you have a large sales force, spread out over wide distances, or if you have a small staff in various locations, then video and web conferencing is an ideal way to train, manage and support your team. In case you are wondering what online conferencing has to do with managing and training a sales force, here are a few ways to utilize this new technology.1. Hold Virtual Online Sales MeetingsIn. . .

The Importance Of An Email List For Your Online Business ...

For any business whether offline or online you need customers. It's much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links on other sites. It doesn't matter how they got there in the first place, as long as they buy, you can capture some details then and send them updates on . . .

Affiliate Bombshell - 8 Surefire Strategies That Generate...

Many have asked me this very question: "Why do some affiliates make less than $200 per month while the top affiliates go on to make as much as $3,000-$30,000 per month?"The Truth of the matter is most affiliates are not willing to take the path that the top affiliates are taking to make such insane income. They want a get-rich quick system.This hardly works with affiliate programs. However, the. . .

Internet Promotion - Advantages And Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.In the quest for cheap marketing alternatives, these small businesses continue to use conventio. . .

Advertising Inflatables: Powerful Visual Communicators

Are you short of advertising ideas to promote your products and services? If yes, just open your eyes to the wonderful world of advertising inflatables. Advertising inflatables and advertising balloons open up a new frontier of advertising in the air or on the ground by using highly innovative inflatable designs and product replicas. Advertising inflatables have many intrinsic values which are . . .

Master Affiliate Marketing - 7 Ways To Take Your Earnings...

It's a fact that affiliate marketing is one of the quickest ways to get a web business up and running. After all, you don't need a website, you don't need a list and you can start advertising someone else's product just 5 minutes from now.And the great thing is you really can make money by doing it. But the truth is, if you are making money from a particular product you're promoting in this fas. . .

How to Keep Up With Catalogs

Catalogs have been continuously advancing and designs are getting outrageous. Good catalogs should look enticing and pleasing in order to sell out. In order to come up with the greatest designs for your catalog should follow some simple rules. Following certain rules will help make your catalog look outrageous and perfect.First is by placing a strong design that will be prominent and noticeable. . .

Enhancing Your Flyer Advertisement

Creating blazing flyers that focus on benefits will go a long way toward making a successful sale and more money. When you are selling something or opening a new store you need to advertise. But oftentimes people starting up a business do not have enough cash to advertise. This is where flyer printing can help you. Flyers are one of the cheapest but most effective ways to market a product or se. . .

Writing Sales Copy That Sells

When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter: 1. USE . . .

Getting The Most From Attending A Trade Show

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply att. . .

Copywriting Secrets Behind The Da Vinci Code and LOST

I spent a few hours over the weekend watching the TV series, LOST. And man oh man… do I love the script writing on that show. Why?Because it has me constantly wanting to know what’s coming next. It goes from scene to scene… leaving you on ‘cliff-hanger’ after ‘cliff-hanger.’ It’s similar, really… to the way Dan Brown, the author of Da Vinci code and 3 other best sellers (Deception Point, Angels. . .

How to Build an Optin List as an Affiliate Marketer

How do you build a highly profitable opt-in list as an affiliate marketer?An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they give you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.For an affiliate marketer, the key to using an opt-in list effecti. . .

Why Most Design Firms Won't Do Spec Work

It's common for business owners to make unrealistic requests of design firms. Probably the most common is when they contact several design firms and ask them all to design something for them, whether it's a logo, brochure or some other piece, with the intent that they will choose one of the designs if they like it. While it may seem like there is nothing wrong with this request, in reality, the. . .

Promotional Products in Your Marketing Plan

Are promotional products (also known as promotional items), corporate gifts, etc, an effective way of marketing your business? Yes, absolutely, if it is done with the 3 key rules. What are they? The 3 rules are the essence of marketing with promotional products, or even having a logo on employee clothing. The 3 rules generate results and create greater outcomes from any campaign. They work bes. . .

Customer Focus Teams

To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams exist to provide customers a ‘one-stop shopping’ service.Teams have complete ownership of their accounts, with each t. . .

Debunking the Most Common Internet Marketing Myths

Today we will look at the most common myths about making a living on the Internet. There is no shortage of scams and hucksters out there. 1. "Build your downline" - Beware of any program or person that promises to "build a downline" for you. Usually what they don't tell you is that almost all of these people placed under you are completely useless. Read the fine print and you will find that mos. . .

For Business Names And Tag Lines, Popularity Shouldn't Rule

Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently. First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title:* Doesn't necessarily distinguish the book from others* Isn't necessarily clear, spellable and free of negative. . .

How To Milk Your Content For All It's Worth With RSS

RSS, Newsletter, Blog, Website…with so many places you can publish your web content to, how do you choose; especially when articles and time to publish them is limited. Besides, why should you publish your content in so many different formats? If you've been doing business online for any amount of time you know that building a list is integral to success. Regular website content brings search e. . .

Copywriting Tone: 5 Reasons Honesty Beats Puffery Any Day

It never fails. Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone. "We want our copy to be edgy." "I think a light-hearted copy tone would work best." "Can we throw a little humor in there?" "We need to be serious without sounding too serious.""We need to be hip."But how important is tone, and what exactly is it? Simply put, tone i. . .

Event Marketing: Five Ways to Rally Your Support Team to ...

One morning, you woke up and realized that you were creating an online marketing bonanza, and that by some miracle a group of people were following along with the plan. Not bad, for an ordinary human! But then just when you were getting comfortable with the idea, you found out that you still have to work for the respect. Suddenly a handful of your followers dropped out of the cheering section j. . .

Love Your Labels, Don't Feel Them

Joan Lefkowitz, of Accessory Brainstorms, New York, named “Mother of Invention” by WWD, was itching to solve a fashion problem. In 2004, a tag-free clothing movement was brewing and she was fascinated by how eagerly people were jumping on board. As she saw it, although sewn-in tags can be a nuisance to women, men and children alike, some people like their tags: if you have paid for Prada, Gu. . .

Make your Brochures the Best!

You might ask if you really need to have the best brochures. Of course, you must. You need to leave your customers with a lasting sense that will keep them interested with your services. Again, you might ask, why do you need to have a brochure for your company? This is important to keep your product simply remembered by the people. Brochures make you different from the others in spite of the in. . .

The Best Web Marketing Secrets

Are you stuck up with lower down the sales? Not improving or upgrading your sale to higher scale? Do not worry! You are at the right place to get the Right Solution. We have magic wand to boost your sell. Your profit and sales will surely increases to your wish as you apply it. Do not worry you may be marketing in any form, i.e. may be through web, or by printed form or in personal way. Your sa. . .

Miracle Marketing Revealed

Marketing strategies are very important to every business, large and small. I've seen a lot of businesses in my time take almost a cavalier attitude toward marketing. As if they say to themselves "Ok, I have to advertise. Here is some money let me know how it goes." I assure you there is or should be more to it than that. People today are always looking for the quick fix, the instant gratificat. . .

Beginning Steps to Marketing Success

Getting noticed on the web is the holy grail of most webmasters and rightfully so. Not only can you turn visitors into dollars, if done properly, but it also gives a feeling of accomplishment. In all honesty getting people to your sight is really not that difficult. There is probably 1000 things that you can do to attract visitors. The real trick is making use of all of them. The mistake that a. . .