Welcome to Michael's Article Collection

Do Something Special for Your Customers

It has taken me many years to learn a simple lesson. There are very few things in life that we are able to directly change. We cannot change our colleagues, the government, the weather or our customers. We cannot change our spouses or our children. If we wish to change any of those things we must begin by changing ourselves.If you work in any organisation there are probably co-workers who you . . .

Make Profit Online With Info Products

This is so cool. You could actually come with stuff that costs you nothing and sell it on the internet for money. Whatever amount you sell would be your profit. Isn’t this a huge news?What is info product? Well, they are assets that you produce from your own source, your own idea. They can be in the form of an ebook, MP3 audio, or online video. These assets can make you money. Once you put them. . .

There Is Such A Thing As Perfect Prints

Getting the perfect prints is just a matter of being aware that you are making them in the first place. Ink and paper.You have a lot of options when choosing different quality inks and paper types, all of which can be combined to form a satisfying result. Different photo papers will give surprisingly different results from the same photo printed on the same printer. Photo paper comes in many di. . .

Affiliate Programs Explained

More people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program is or what it consists of.When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salesp. . .

How To Analyze A Competitor’s Website

Do you ever feel like you know just enough about SEO to be dangerous? Let's see if we can fill in some of the gaps with the latest info from SEO experts. When you analyze a competitors website, you need to make sure you’re prepared to do the job correctly. Competitors’ websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the populari. . .

How to Find Time For Marketing

A big challenge for every small business owner is the need to 'find time' for marketing. I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to maintain momentum.One thing is for sure, whatever shape our business is in right now, we all have the same 365 . . .

Is Your Understanding Of Network Marketing Outdated?

I knew things in our industry had changed, but I didn't realize just HOW MUCH they had changed until recently. Now we all know nothing stays the same, and progress is always welcome in Network Marketing, but I don't think many of us are truly aware of the vast differences we've seen technology bring in just the past few years.Ten years ago--even five years ago--a successful couple or individual. . .

3 Innovative Ways To Build An Optin Email List That Stand...

With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be a unique incentive that website vistors can take advantage of immediately when they sign up.Here are 3 ideas you can use for . . .

Search Engine Optimization - Only One Part Of A Successfu...

Search Engine Optimization – Only One Part of a Succesful Internet Marketing StrategySEO (Search Engine Optimization) is not the means to an end. It should only be one part of your total Internet Marketing strategy. It is a fundamental part of your strategy and it is considered the baseline.High search engine ranks and listings can brand your website and drive a high awareness of your site. Whe. . .

Find Your Niche - the Internet Marketer's Goldmine

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. What is a niche? According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized mar. . .

Marketing Research: Individual Words

We all know that phrases like "Who else wants to know" in aheadline can improve our sales. Have you ever thoughtabout the individual words and their impact on yourprofitability?I recently performed a statistical analysis on severalthousand ads while looking at individual words andprofitability.The first task was to determine the profitability of eachad being analyzed. This was done using the . . .

How To Use FREE Report Giveaways To Attract New Business!

A few days ago, I exposed a foolish letter I wrote to tryand get prospects when I first became a freelancecopywriter. (Just go here in case you missedit: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)Do you know what the right way to have approached thissituation would have been?Meaning, if a freelance copywriter wanted to go out and tryand "attract" new prospects (as opposed to. . .

What To Do With Looky-Loos And Subscribers Who Waste Your...

Remember that old television show " The Twilight Zone"?It originally ran from 1959 to 1964 on the CBS network, andwas one of the most provocative and controversial shows ofits time. The show's narrator, host, and main writer, RodSerling, always signed off each individual episode bysaying "Submitted for your approval... in... The TwilightZone."Now, one thing you want to do if you want to becom. . .

How To Write A Compelling Display Ad To Sell Whatever You...

How come you're seeing certain ads over-and-over again?Why are they working. and why do some display ads deserve tobe nothing more than bird cage lining.Since we've been discussing sales copy "voices" lately, I'lllet you in on a little secret about display advoices. The biggest problem with display ad "voices" isthat, for the most part -- there really aren't any.Most display ads read more like . . .

What's In A Name?

Sony, Nike, Gucci, BT, Microsoft, Ford, Armani… and so on, names we come across in daily life, these are top “manufacturer brands”, then there are Tesco, Next, M&S, GAP, Burberry, Virgin etc, these are top “retail brands”. Most of us are very familiar with these brands as we have seen them around for a long time and have grown to trust them, we know who they are and what to expect from their pr. . .

Effective Radio Station Liners and Promo Writing for Toda...

Look around and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited about being in the radio industry today? Since I first entered the world of radio in 1976 I have seen the landscape change, but few stations have changed with the times. The one noticeable lack of change has been in the liner department. The same plan of attack as always. Find a. . .

11 Rules for Selling to a Skeptic

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, plenty of doubters buy products and services ev. . .

Top Four Ways to Attract New Customers

Prospecting is one of the biggest challenges most salespeople face but is absolutely critical to a salesperson’s success.It’s vitally important that you have a broad and well-balanced approach to prospecting! If you rely on only one method, you are not going to achieve the success you would like to achieve and you could burn yourself out on that method as well. To maintain a continuous full f. . .

Blog Marketing

Blogging is main stream. The White House Press Office considers bloggers journalists. Companies like domain giant Go Daddy use blogs to send their marketing message into the viral stratosphere.Blogs can be the rantings of left wing lunatics, rock stars, opinion makers, or business icons. How about blogs penned by country club wives' investment clubs. Name a topic of interest and there's a blog . . .

Sales Leads: Maximize Your Sales From Longer-Term Sales L...

Want to learn how capture and nurture three-quarters of the sales lead market through effective communication efforts?First, you must learn to slow down. Remember the story of the tortoise and the hare? The same principles learned within that fable can be applied to your business marketing strategies today. While business-to-business marketers race to snatch up the most promising and qualified. . .

Get Marketing Help Without Paying A Dime

Here's a great way to market and have FUN! Whether you are the 1-on-1 person or the person who loves to be in front of a group, focus on building relationships. Relationships, especially in a service business, are imperative in building your business. There is a business relationship called Strategic Partnership. Let's look at the difference of formal Partnership vs. Strategic PartnershipDef. . .

4 1/2 Strategic Tips For Making Money Online More Quickly

If it seems that everybody is making boatloads of money online and you're missing out, fear not. There's plenty of time left for you, and the greatest part about it that it's not very difficult.Strategic Tip #1: Plan to work hard.I know, this goes against everything you hear but deep down you know that nothing worthwhile is easy right?You also know that getting anything done quickly just takes . . .

Downline Builders: What Are They Good For? Absolutely Som...

Do you belong to a downline builder? Do you even know what a downline builder is and if you do, do you know how they work? A downline builder carries a list of programs for you to join. The premise is that you will join listed programs and that your sponsor will get credit for you as a referral in all of the programs listed. Then, you will gather your own recruits and get credit for them as ref. . .

Real Businesses Send Spam, Too!

Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the number one problem that Information Technology departments deal with on a day-to-day basis, surpassing computer viruses. The volume and percentage of unwanted email received in business and personal email inboxes is starting to overwhelm and drown out legitimate email.Although the vast majority . . .

How Do Non-Profits Handle SEM? Straight Talk With The Ame...

I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking – how does a non-profit do SEO/SEM?Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it's hard. . .

Treat Them Right And They Keep Coming Back

It has taken me many years to learn a simple lesson. There are very few things in life that we are able to directly change. We cannot change our colleagues, the Government, the weather or our customers. We cannot change our spouses or our children. If we wish to influence any of those things we must begin by changing ourselves.If you work in any organisation there are probably co-workers who y. . .

How Blogging Impacts Mainstream Marketing

Because I'm a journalist and copywriter who also reads and writes blogs, people who don't use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.They have heard a lot about blogging and the impact it could have on traditional marketing. One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers. . . .

Spring Clean Your Website

Spring clean your website Is your website delivering? With spring just around the corner it's as good a time as any to dust off your website and give it a spring clean. Carry out regular audits, every six months or so, to work out if your website is meeting your objectives. If not, do something about it - your site could be losing you money. Do you need a website? If your target market has acce. . .

Coca-Cola: The Power of a Brand

There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. How did. . .

How to Super Charge Your Adsense Earnings

You’ve heard the stories of superstar Adsense publishers earning 4? 5? 6? Figures a month? Want to know how they really do it without having to buy a $497 course? Tune in!The goal of most high earning adsense publishers is pretty simple. If there is a page of yours out there with Adsense on it there’s a chance it will get clicked. Therefore it makes sense that the more pages you have out there . . .

Ezine Advertising--Ads and How to Use Them

The beauty of ezine advertising is that it’s the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities. This is why ezines are such a good choice. As long as your ad relates . . .

9 Touch Points of Effective Marketing

Almost ALL advertisements fall short of the advertiser's expectations and most of them are just a plain waste of money! How can I say that?Just look around, you'll see ads everywhere. How many of them actually make you stop and pay attention. Not many, right? Why? Because most of them only look good. They DON'T:• Capture the attention of the target market• Give enough information to make the de. . .

How to Find a Niche

Ok so you know you need to find a niche market, but how on earth do you do that? With so many niches out there, where do you start?Ok firstly your going to need to go to your computer and open two windows:1. Google.com2. inventory.overture.comWhat we are looking for and what we really mean by a niche market is a market that has a relatively low number of pages already listed in the search engin. . .

CBclicks VS Google Adsense

The field which will be discussed in the after story is as widely discussed in diverse venues most exclusively on the internet. Yet despite the notability of the issue we enjoy that there is still a need for further sources that provide objective knowledge. So here it is, discover on.Hundreds of net masters, affiliates and opportunity seekers are preferring clickbank-ad-sense-script ads over go. . .

9 Ways To Network Easily

One of the easiest ways to increase sales is through networking and one of the best ways to network is to network easily. What I mean by this is to do things that come naturally to you. Some of the ideas that can be helpful for networking are:1. Join groups that you would be interested in joining. For example, if you like to run, join a running group; if you like to play bridge, join a bridge g. . .

Marketing For Business Leaders: 3 Steps To Increase Marke...

In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from focusing on how it all ties together. Here are three steps for business leaders to improve their marketing effectiveness by fine-tuning their m. . .

Imagine Spending An Hour Less Time Working Every Single Day?

Just imagine what you could do with one extra hour a day, you could spend it playing with your son or doing research on your next projectWhat I’ve compiled are my all time favorite websites that I’m sure will save you lots of time, which you can spend doing more important things. Here we go in no apparent order. 1. Http://www.linkcounter.comLinkCounter is a free service that tracks clicks on an. . .

The Best Business Card I Ever Saw

I knew from the first moment I saw his card that I had to talk to the person who left it for me. Why did I feel so strongly about it? Well, for a start, it made me laugh. Nothing is as important as being alive, so enjoy it while you can: “Carpe Diem”. We’ve all heard it said, but how many of us really know much about it? Where it came from, or who said it? “Carpe Diem”: the famous advice “Seize. . .

9 Ways Creative Ways Even You Can Get The Word Out Throug...

When it comes to marketing and promoting your small business, practice or expertise, there are a number of strategies you can add to your marketing mix. No doubt about it, there are some really powerful on and offline marketing methods that can yield a good ROI. But which one yields the highest return and offers the most convenience and value to you and your customers?In my opinion, and the exp. . .

The Most Important Thing That Sells Your Product or Service

As a copywriter, it'd be so easy if all I ever had to do was list the features and benefits of your product or service. But while these are important and even necessary, there's something else that's equally as important that you may not think about.Emotion.Now that's a loaded word. Some people read it and immediately think of loud, exclamation-point-laden phrases. Some people think of excessiv. . .

The New Reciprocal Link

Any internet marketer will tell you about the importance of your ‘linking strategy’ in getting your website indexed and ranking highly in the search engines. In the past reciprocal links were all the rage. People were (and still are) trying to get sites with high rankings to link back to their site to show search engines that their site is of greater importance. To do this they were putting lin. . .

 3 Simple Steps For Newbies To Start In Affiliate Marketing

Affiliate marketing is an arrangement between an online merchant and affiliate, in which the affiliate earns a commission for generating sales, leads and/or clicks for the merchant's web site.Affiliate marketing works in a win-win situation for the merchant and the affiliate. The merchant gains opportunities to advertise his products for free to a larger market which will increase his sales. Th. . .

Internet Marketing Secret - How to Double Your Sales Over...

What if you could double your sales overnight by applying just one Internet marketing secret?One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and meas. . .

15 Effective Niche Marketing Strategies

This article was written to reply numerous of the most regularly asked questions on this topic. I wish you find out all of this knowledge helpful. 1. Making More cash - Most individuals desire to make more money. They want to keep off not being able to buy all their needs and wants. You could object product niches for employment, home businesses, networking marketing, affiliate programs, employ. . .

Catalogs for Shopping Freaks

Norin fusses with samples of foundation makeup in a department store. She smears some onto one cheek. Too dark. She wrinkles her nose. The second sample doesn’t look right, either. The saleswoman at the cosmetics counter cleans Norin’s face with a tissue and applies another tone. She turns to her friend, who just shrugs. For the next sixty-five minutes, Norin fingers makeup boxes, dabs lip glos. . .

“C” is for “Creative Catalogs”

A lot have changed in the market over the years – a tough economy, rising prices of goods and customer’s need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater. Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in find. . .

Internet Marketing Success

Information products are easily sold via the internet today in such forms as audio, video and ebooks.In order to be successful on the internet super highway, you must first find a unique information product and find a target market.Ebooks are much easier and much less expensive to create than a printed book. First, your customer can download the ebook immediately and secondly, there is no shipp. . .

Three Excellent Ways To Turbo Charge Your Sales Presentat...

As a Clinical Hypnotherapist, I have helped many salesmen go from average to excellent. Sales is all about the subconscious mind. When I was in high school, I sold Kirby vacuum cleaners door to door, and I noticed something very interesting: everyone had the same basic sales presentation, and yet some of us (like me!) were making excellent money, and others were making next to nothing. What is . . .

The Biggest Internet Marketing Mistake Ever

It is perhaps the biggest mistake to the newcomer internet marketer. The tendency to focus on trying to make money from the big markets online is rampant amongst beginner online millionaire aspirants. This results in a lot of dismayed newbies, a lot of frustration and eventually a lot of failure. .I think it goes without saying but just to clarify: Trying to generate a profit in these markets w. . .

Earning the Right Recognition

Its 11:00 on a Saturday morning, in the frantic world of people trendiness, time is almost running out. With a fistful of dollars in their pocket, they start their search for a new face at a sunglasses rack in a crowded suburban shopping mall. What are they really looking for? What do they want?With the rapid advancement in fashion, technology and in almost everything around these days, people . . .