Welcome to Michael's Article Collection

What's The Most Powerful Way To Attract New Clients?

Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention?You may be surprised to learn that it's not m0ney or love. Is it making offers of products that are "guaranteed", "limited", "proven", "easy and simple to use", "on sale", "includes a free offer", or "new"? You're getting warmer.Offers l. . .

The Best Place to Put SEO Copy on Your Web Page

It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines t. . .

Branding and Marketing

So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit … I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertiseme. . .

Google Link Filter

Incoming links are important to the rankings of your website. Having a quantity of relevant incoming links increases your sites relevance and boosts rankings within Google and the other search engines.Traditional SEO wisdom use to state – the more incoming links the better. However the new belief is that there is a preference for quality over quantity.There is a growing consensus that within . . .

The 10 Natural Marketing Advantages of Small Business - S...

Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It's obvious that small businesses possess natural advantages in this arena, so the rush is on to think small.Acting like a small business, it seams, is the latest killer innovation.Presenting the "10 Natural. . .

The Best Time For Marketing...

The best time for marketing is when they aren’t buying. Be realistic. If you aren’t selling the hottest new fashion or gizmo for holiday gift-giving, it’s hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year’s. That’s a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-en. . .

Overcoming Objections 101

Every top sales person knows they will face objections. The most successful sales people aggressively prepare for the objections beforehand and address them directly, in order to win the sale. You can too. Here’s what it takes.Be prepared, knowledgeable and current. - It’s called being professional.Assume there will be objections. - Don’t be naive and look like a novice by thinking otherwise.R. . .

Are You Flirting With Me?

Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects. Marketing attraction. It sounds like flirting doesn't it? And in a way, that's exactly right. You do want to flirt with your prospects, to allow them to get to know, like, and tru. . .

FC + RSS = SEO

No, this is not the new math. It is the formula for getting your web site recognized by the search engine spider.The formula is Fresh Content + Really Simple Syndication = Search Engine Optimization.. This is an easy way to get the search engine spiders to come and visit your site on a regular basis, see that “updates” have been made, and get you ranked higher in the directories.It isn’t that. . .

Customize your Business Email Marketing Campaign To Incre...

If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't want to lose subscribers so quickly, right?Your subscribers want to see that you don’t focus on money but on helping them. In other words, you. . .

Quality Poster Prints

Posters have been around for ages. It has been used by monarchs and politicians since the 18th century to announce gatherings, advertise entertainments and any other events. It has been used for commercial purposes and for propaganda. Additionally, it has been used by political organizations or charitable institutions to announce any event they may be planning to carry out. Today, there has be. . .

For Direct Mail Lead Generation Success, Clone Your Best ...

I don’t relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them.I had hunches about who my best clients were, but my hunches were proven wrong. So I adjusted my marketing plan accordingly. And d. . .

Posters for Presentations

Posters for PresentationsIt is amazing to know posters are considered to be less significant to an oral presentation by many people. But others consider it as a great medium to communicate with customers and colleagues alike. Poster presentation has become more popular in businesses nowadays. When there is a need to exchange ideas and information, posters offer for a more convenient setting. Ba. . .

Logo Design

All business owners know that the most vital part of a promotional material is the message that it communicates to the customers. That is why even the logo has to be carefully designed and created to make sure that it gives the right meaning. In the past, there is actually no need to put logos in stores or in the products. This is because there is little competition and oftentimes, towns only h. . .

Press Printing Pros and Cons

Press Printing Pros and Cons The introduction of the printing press has made producing multiple copies of a document much easier and convenient. This machine has changed the totality of the written language. It was a breakthrough in spreading literacy in the lower classes as books and other printed materials are now easily reproduced. Many more copies of a document could be made making the docu. . .

Ten Ways to End Your Advertising Copy

1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.2. End your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.3. End your ad copy with a series of questions they will always say yes to. They then will be used to saying yes when you ask. . .

Networking - Excuses, Obstacles, Rewards

If you are in business, your mission includes reaching out to prospects that have a need you can fill. If you want to keep the doors to your business open, you can’t hide under a rock or in a cave and expect prospects to beat a path to your secret lair. You have to reach out in effective ways to let people know who you are and how you can solve their critical problems. One of the easiest and mo. . .

Leveling the Search Engine Marketing Playing Field

How is it that the largest auction site in the world can have listings on the search engines that are literally feeding it dynamic content from the site when what shows up when you click on the link is the site's home page?That and a few other techniques of the trade will be discussed in this article. So if you are interested in taking your SEO or SEM for that matter, to the highest level possi. . .

The Essence of Relevant Linking With Post-Jagger(naut) Go...

Since the last Google dance reciprocal links lost some of their magic. Before, their very existence ensured high search engine rankings. But Google rocked the world (wide web) when it began to evaluate the relevancy of those links. Many high-ranking sites woke up to find themselves suddenly plunged to the bottom of the list, replaced by newer, seemingly less important, sites. Why? Relevanc. . .

Revealing The Sneaky Advantages of Renting Your Trade Sho...

If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you've run the numbers so many times. No matter how many times you've run them, though, there just isn't enough money for a new trade show booth. Before you give up and allocate what budget you do have into another round of . . .

4 Inexpensive Ways To Turn That Old Booth Into a Sparklin...

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one?Well, you'll be happy to know that it really isn't necessary to buy a whole new trade show booth. You can fix up the old one. . .

The Rich Jerk: What's the deal with this dude??

How many schemes have you seen before that promise you millions made without a dime of investment or an hour of work?Every time I see another internet scam or " look alike" I'm reminded of countless times fiends would invite me over to their house after work for some sort of gathering or "product party" These programs and the myriad of other "GET RICH QUICK" or "BE YOUR OWN BOSS" tactics just . . .

Marketing Strategies In Its Simplest Form

Marketing strategies come after the objectives and visionand mission statement and before the action plan and tasks.The marketing strategy is how you are going to carry out theobjective.Tasks contain the detail. Tasks are what you want to listand keep track of in your day timer system not yourmarketing plan. Whether that is in Outlook, a Franklin-typesystem, or in your electronic appointment . . .

Deadly Online Marketing Mistakes You Must Avoid

By the time you finish reading this, you'll discover the deadliest online marketing mistakes that with NO doubt can break you online business... Discover what are they and how to avoid them...It seems like every time you turn your head today you'll find someone who's involved in online business. And indeed, ANYONE can profit online, providing that you learn to avoid the DEADLY online marketing . . .

Knowing What You Should Be Testing

Accurate testing will show you almos exactly how wellyou're going to do with each promotion before you send it.When you're testing e-mail promotions to determine which approach willproduce the best results, you'll want to be testing a number of things,including:Same offer; different subject lines. Test the exact same e-mail promotion in the exact same format and change only line of each.Same su. . .

Pixel Advertising Is Hot But Will It Last?

Introduction:Pixel advertising is a form of promotion in which an ad is placed on a web site using tiny dots otherwise known as pixels, usually with size in the range of 100 pixels and higher. The pixel ad image normally links to the advertiser's product, service or web site.The leading pixel ad site today is the milliondollarhomepage, selling ads at one dollar a pixel. Other web sites offer pi. . .

Book Printing In The Digital Age

Book printing is one of your most important expenses that any publisher is ever going to make in his or her career. It is common knowledge that not all of these publishers have enough resources to cater to their printing needs. And of course, they do not want to lessen the impact of their books just because of the printing process used. Digital printing is the technology now. Digital printing. . .

Exhibition Product Demonstartion Tips

Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.What are the main benefits of your product. What problem will it solve for your clients? Once you have established this how can you demonstrate this fea. . .

Is Online Business Card Design The Right Choice For You?

When do you know if designing a business card online is right for you? Three reasons.First, if you want a professional and classy business card to represent you and your company. Second, if you do not want to learn an unfamiliar graphics-editing program. And third, if paying a graphic designer is included in your budget.The dark side of designing your business card yourself.Then again, you may . . .

Seven Reasons Why Seasonal Marketing Sells Products

The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year's, Saint Valentines Day and so on... Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below: 1. People tend to buy more products du. . .

When planning the internet marketing strategy that will w...

Having an effective internet marketing strategy can be as easy as one, two, three now that there are tools you can use to market your product or service for you. But then there are marketing gimmicks that many owners and designers have fallen into. Once in awhile you come across a website that looks good with a particular browser but view it with a different browser, and you can't even read the. . .

Top 5 Tips to Have Them Lining Up At Your Trade Show Booth

You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results!This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. . .

How To Send Bulk Email Without Being Accused of Spamming

Direct promotions that are using email have boomed over recent years, but has brought with them mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you're promoting and make yourself available to answer any questions that may be asked. If you hide from people, they will wonder what you are hidin. . .

Beer Promotion in the Wild World of the Internet

The Challenge for Breweries in Today’s Regulated Marketplace is immense.For the past decade the advertising of alcoholic products has been increasingly subject to both government regulation and self-regulatory bodies. In Canada, the CRTC’s August 1996 Code for Broadcast Advertising of Alcoholic Beverages severely restricted the way in which alcohol products are presented on both radio and telev. . .

Trade Show Marketers: How To Make Attendees Willingly Rus...

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you kn. . .

Viral Marketing – The Free Way to Promote and Profit

It’s a horrible word isn’t it….marketing? No, only joking, I mean “viral” of course. Mention viral and one tends to think infection, illness and disease - or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good!What is Viral Marketing?As the name suggests, it’s a way of spreading your marketing message from person to pers. . .

Death Of The Search Engine? - Arelis Finds A New Home

It was only a matter of time before an effective tactic was developed to gain widespread competitive advantage from the increasing reliance placed upon links and link text by the major search engines. Simplicity itself, the technique involves using a version of arelis ( http://www.arelis.org/ ) in a radically new and different way.The technique currently sweeping the market has gained proven co. . .

Why Educated Consumers are Better Customers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.Lets take a closer look at why educated consumers are better customers. Less Technical Support.1.) Educated consumers require less technical support. The . . .

The Marketing Opportunity of Online Printing

Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its act. . .

Hot Prospects Turn Cold, Build Defenses When You Look Lik...

If you talk or act like a salesperson, you immediately trigger your prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new client. One fundamental difference between education-based marketing and selling-based marketing is th. . .

Successful Email Marketing

No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit yo. . .

Developing and Marketing Niche Products

Niche marketing is one of the fastest growing marketing approaches today.In today’s business world conventional and online business markets are so competitive that many business persons are turning their attention toward developing niche products where the competition from very large firms is not nearly as large. You can find ideas for niche products by going online and conducting a search on w. . .

Tips for Great Promotional Materials

Printing used to be a costly and time consuming process. But with the introduction of the different printing techniques, you can go from offset printing to digital printing at your own choice. However, you have to be careful with the technique that you will use as it will reflect the image of your company. Color printing can be a good way to make your promotional materials look more interesting. . .

Press Release Syndication Used As a Lower Cost Online Mar...

With the costs of Online marketing on the rise, marketers are looking for ways to keep their costs low and marketing exposure high. This has always been a challenge for marketers across the board in many industries. There are a lot of companies utilizing paid advertising on Search Engines like Google and Yahoo, but they are paying an arm and leg to reach their target market. To get a top advert. . .

Billboards on Wheels

Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I’m sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mobile billboard advertising is one of the top gro. . .

How To Write A Great Sales Letter--When You Hate To Write

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said.Everyone from Mark Twain t. . .

Paid Surveys Revealed

Who does not like some extra cash in hand? What about when that ‘extra cash’ comes relatively easy, with the least of exertion? What about when that extra cash comes to you right in your home, without having you to move to any other place?You guessed right! I am talking about home business. There are a great number of home businesses with the advent of the Internet. Many people are drawing a de. . .

7 Advanced Affiliate Marketing Strategies

If you want to make more money as an affiliate promoting other people's products, you have to set yourself apart from other affiliates. Here are seven advanced strategies that will help you do so:1. Mailing ListBuild your own mailing list of prospects. Keep promoting different affiliate programs to the people on your list, as opposed to losing the visitor forever once they clicked over to the. . .

Little Change That Gave My Website 1st Page In Google, Ya...

Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic. The most popular strategy to get a wider publicity for your web site content is article submission. Perhaps you already tried this. If not, go to any search engin. . .

Grow Your Adsense Piggy Bank: $30 to $300 A Month

Maybe you’ve had your own “Aha” moment with Google Adsense.I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized.You see, most people online (including you and me), are look. . .