Welcome to Michael's Article Collection

Multipurpose Postcards

When I was still a kid, my grandma always received postcards from our relatives from other countries. I was always fascinated by the photos that these postcards contain. They are printed in glossy paper and you can actually write your message to its recipients at its back. Postcards have been widely used as a means of communication. They are commonly sent during special occasions such as Christ. . .

Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and. . .

How Advice Columns Build Loyal Readers

Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.Advice articles first appeared several hundred years ago. Some were submitted to papers and magazines anonymously. The question-and-answer format probably appeared a little bit later.While opinion articles have been around for years, few develop. . .

My Introduction to Tahitian Noni Juice

Holy Crow! I am still awake. Amazing. It didn't always used to be like this. I could never get out of bed in High School. I could never stay awake in class, either. I never had any energy and I was depressed all the time. In my thirties my doctor said I was Manic/depressive or Bi-polar and put me on Lithium and anti-depressants. I was till sleepy all the time and my bouts of sudden naps at ina. . .

How To Get People To Read Your Ads

Rule One:- The Headline The headline should summarise the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline. Lets say we're selling a book on home security, yes, I know, boring and you. . .

The Quest for Passive Income

Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. Each artist sells many albums or radio stations play your tune and Presto! you get a royalty check in the mail, even decades after you first published the song. Here's another example: The Best-selling author, Robert Ludlum was an extremely . . .

The Truth About Negative Commands (don't Read This!)

Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them. This is because I understand something that many others do NOT! And, since learning what I now understand, while I am BOMBARDED every day from all directi. . .

Yes, You Really Do Need A Marketing Plan

So you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan. A marketing plan is a road map detailing the “route” you’ll take to get your business noticed by potential clients. By following a properly crafted plan, you’ll know what to do and why yo. . .

Show Me The Money!

Do you wan to increase you sales? Are you serious about making money on the internet? Of course you do or else you wouldn’t be reading this article. Okay the first time I heard about an autoresponder I didn’t think much about them. That was until I started to use one. You would not believe how simple and effective autoresponders are to use. As any marketing & sales guru would tell you. You need. . .

New Hover Ad Technology Instantly Increases Your Sales

First Generation - The PopupPopups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have an address bar, status bar or the menu.Until about a few . . .

How to Booost Your Affiliate Commissions by 30%

Affiliate marketing is one tough business. Everyone online today is looking to make or save money in any way they can. In the good old days when internet marketing was in its infancy, most of the people who clicked on your affiliate links used to purchase without a second thought... but, now as times are getting tougher, and visitors getting more cynical, you'll be amazed at the number who won'. . .

Make Your Website Sell

Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the owners of these sites have spent a lot of money creating fancy graphics but paid . . .

Why Search Engine Optimisation Is Doomed … And Quality Co...

If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines.There are many professional search engine optimisation firms (commonly known as SEOs) who will charge you substantial amounts of money to improve your website’s rankings for certain. . .

e-Marketing Strategy: 7 Dimensions to Consider (the e-Mar...

What is e-Marketing?e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.The frenzy around these new mark. . .

Marketing Students: 5 Guidelines for Your Final Paper

Get motivated! ('Why do I write this paper?")This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out why you will do it and get yourself motivated. No motivation – no job quality, any professional can confirm that. Here are some possible answers to the m. . .

Overview on Qualitative Data Collection Techniques in Int...

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which . . .

Promote Me Now!

The key to having people visit your site is for them to know that your sites exist. For a potential customer to know that your site exist you have to let them know about your website. So here are a few key principles that will help you to boost your daily traffic.Link exchanges: This is a fast way to increase your daily visitors. You should take advantage of joining one of these link exchange w. . .

9 Wild Ways To Promote Your Business

A business, more often than not, has a very limited budget when it comes to advertising. The business owner needs to make the public aware of his or her product or service at the lowest possible cost. There are many ways. A pet breeder in a large city was struggling for several years-until he came up with a novel idea. He started giving away customized "birth certificates" for the pets he sold. . .

Promoting Your Product? Offer a Free Ecourse From Your We...

Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messages at specified intervals.http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtmlTips in creating an ecourse:1. Make your ecourse short like 5 - 10 messages. Too many messages mak. . .

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible. More and more businesses and organizations are now turning to email mar. . .

Advert Recipe

The word "ADVERTISING" means different thing to different people. There are countless definitions for the word "ADVERTISING". I will like to apologise to all numerous authors if they did not see their definition in this article.(Please kindly accept my sincere apology from the bottom of my heart). For simplicity and better understanding, I would like to state here that the word Advetising simpl. . .

Sell Without Feeling Like A Used Car Salesman

Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. But you don’t have to don a plaid jacket and adopt the sales techniques that have made the used car salesman infamous.If we are uncomfortable “selling” our se. . .

The e-Marketing Plan - Brief Overview and Working Scheme

I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and bu. . .

The "Right" Logo

The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.Originating in the 19th century, after a surge in industrial manufactu. . .

Standing Above The Crowd

In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same – or similar – product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Virtually every business person has specific goals they are striving to achieve. These can include everything from. . .

become an opt-in marketing master

Opt-in e-mail marketing is a great way to truly target your market audience. It has one of the lowest costs compared to traditional direct marketing methods, since you eliminate the expense of printing, postage and so on. It can produce the highest form of response than any other form of internet advertising. Since you can truly target your core audience the likely hood that your message will g. . .

How To Make A Fortune Welding

How here would like to earn more money? Sure wouldn't we all, but I just don't have the time or energy to work more hours.That's what all welders are saying, and no doubt since you're reading this article you're probably one of them.See the challenge is that there are only so many hours in a day, and currently you're trading your hour for dollars instead of finding a more effective way of creat. . .

If You Own a Printing Company, Then…

Printing companies may vary in the way they process your printing jobs and the prices that they offer their clients. However, all of them have only one objective and that is – to provide their clients with high quality prints at affordable rates. They always think of the impression that they’ll get from the individuals, businesses and organizations that trust their efficiency and competency as . . .

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes. You don't want the following headline written about your company."GM Hits Billion Dollar. . .

Your Platform...and Why it Can Make or Break Your Business

Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud.But fear not. That’s why I’ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of the most critical things anyone who cons. . .

Astonish your Customers With These Customer Service Tips

Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your competitors. ...Offer to do an extraordinary favor. . .

E-commerce The Bop Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to ‘not so rich’ and ‘not at all rich’ people. All marketing research and development was focused on the 20% of the market based on the management principle 80:20, ignoring the vast 4 billion people who are at the. . .

A New Exclusive Art Posters Web Site Is Climbing Another ...

The main side of the WWW Mountain is made of quantities, volumes, millions, billions and, more than once, a slippery coat of genuineness. That is anyone's product, in the posters field as well.This new site policy is on the opposite side. Called OnePPM Art Posters these posters are not everybody's poster.These OnePPM Art Posters are exclusive, selective, published once and never again in a limi. . .

Build Your Business Through Brilliant Branding

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their probl. . .

How to Achieve a Perfect Color Scheme

Your choice of colors reflects you and your business. Color expresses intention, emotion and character. You must be cautious when choosing your color scheme because it will reflect the message you want to convey to the viewers. Wrong choice of the same may spell danger and loss on your part. Color plays a pivotal role in a website's impact, thus, it must be considered warily. There is a way to . . .

The Secret of Search Engine Optimization

How to do search engine optimization is one of the best kept secrets in the world. Even though you would think it is all out there in forums and other websites, when you try to figure it out, you will find you can’t find the forest for the trees.Let me put it plain and simple. The secret of search engine optimization is not about keywords, or titles, or meta keyword tags, or meta descriptions, . . .

Search Engine Optimized Articles – The New Break Through

Search engine optimization isn’t tricky. Search engine optimizers, if they are honest, only save you time when it comes to getting your website listed with search engines. Google and Yahoo and all those other search engines only want one thing, for websites with relevant content to be listed in appropriate order under key word terms and the highest number of provided content.That’s it.What does. . .

Increase Your Profit Through Effective Entry and Exit Str...

It is amazing that so much time goes into building great looking websites, promoting them, yet most webmasters pay little attention to how their visitors will actually use them. You could be throwing profits away, if you don't pay attention to entry and exit strategies - that is, looking at how your visitors enter, walk through and leave your site, and how you can steer their course to increase. . .

Logo Design Facts

What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo mu. . .

Home Based Business Article -Why Most People Have Busines...

Why most people have business success backwards, and therefore most people aren't successful.Success and wealth are crazy things. You must first give something away for them to be obtained. It is like planting a seed. You must give away or plant that seed before it grows and multiples This sounds absolutely crazy. Most people think how can I have wealth and success if I give away the little tha. . .

Insurance and Financial Services Sales Tactics

If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the insurance and financial services industries. These include, but are not limited to, customers lacking knowledge about your products and, therefore, lacki. . .

6 Strong Reasons Why RSS Beats Email Marketing

A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm. The Internet is experiencing the so-called “orange” revolution and there’s no stopping to it. The online marketing world is rigorously seen chanting a 3-letter mantra, R-S-S. Yes, RSS is here and it’s got substance, material, style, sophistication… In a word, it’s got the ‘X’ factor. R. . .

Service Professions: Does Your Website Follow These 5 Sim...

There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: · Client-centric and easy to remember name(s)Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should . . .

How To Use Color On The Web To Get More Clients Than You ...

You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your business, it’s important to ensure it conveys the right impression. Color can impact mood and elicit strong emotional reactions, which can play for or against you, so choose your colors thoughtfully. Choose two or three domin. . .

7 Profit Producing Reasons Why Every Successful Service P...

Your business website is a critical aspect of being able to start and continue conversations with potential clients. It’s the ultimate self-service window for potential and current clients who come to you interested in your services and/or products. Every service professional needs a web presence. It’s almost impossible to find a successful service professional who doesn’t have one. Here are th. . .

Affordable Advertising for Your Home Business

Marketing and advertising a home business takes a lot of time, commitment and work. Those who say all you need to do is put up a website and watch the cash come in couldn't be further from the truth!We need to do as many things and try as many ways as we can to get our name out there and establish our business and reputation, whether it be online, offline or both! This takes imagination, and pe. . .

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it. . .

The ONE Thing YOU Should Focus On Right Now

Let me just start out by saying that I cant tell you what that "one thing" is. It is for you to choose, and for you to do. There's a lot of talk out there among the 'experts' - about how to get rich, how to become successful, how to do this or how to do that. It's very easy to get distracted, and even easier to become overwhelmed. "Information Overload", they call it. The truth is, there are A . . .

How to Get Some of Paris Hilton’s TV Time

When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah’s Book club, The Today Show’s Book Clubs and all the other shows that feature a write. . .

2 Step Marketing

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away. Several days later I received a postcard with 32 words on it telling me that I could get complete information . . .